AB Tasty Logo
AB Tasty Logo
AB Tasty

AB Tasty

6.9 /10
Category
AB Tasty
6.9 /10

What is AB Tasty?

AB Tasty is the platform for customer experience optimization, with features like experimentation, personalization, and product optimization to streamline your users along the buyer journey. Whether your KPI is a fast conversion, a subscription, or frequency of use, the platform is built to optimize every digital touchpoint from paid landing page to mobile checkout.

Company Details


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AB Tasty Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on AB Tasty.

79 Likeliness to Recommend

92 Plan to Renew

71 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+72 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love AB Tasty?

8% Negative
0% Neutral
92% Positive

Pros

  • Includes Product Enhancements
  • Efficient Service
  • Inspires Innovation
  • Reliable

Cons

  • Wastes Time
  • Under Delivered

Feature Ratings

Average 77

Personalization/Audience Targeting

84

Split Testing

83

Multivariate Testing

80

Integrations

77

Audience Segmentation

75

Analytics and Reporting

75

Server Side Testing

75

Feature Flagging

66

Vendor Capability Ratings

Average 69

Ease of Implementation

77

Availability and Quality of Training

77

Vendor Support

73

Breadth of Features

71

Business Value Created

71

Product Strategy and Rate of Improvement

70

Ease of Customization

69

Ease of Data Integration

67

Usability and Intuitiveness

63

Quality of Features

62

Ease of IT Administration

60

AB Tasty Reviews

Malahim N.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2023

Likeliness to Recommend

10 /10

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

Akash A.

  • Role: Consultant
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Aug 2023

Goof Product but awaiting new features

Likeliness to Recommend

7 /10

What differentiates AB Tasty from other similar products?

AB Tasty is well accepted product in the indusrty and its ease of use makes it well differentiated

What is your favorite aspect of this product?

Ease of use

What do you dislike most about this product?

Not Applicable

What recommendations would you give to someone considering this product?

If you are looking for onboarding a product for your personalisation capabilities , AB tasty should be a potential consideration

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Olga S.

  • Role: Operations
  • Industry: Recreation
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Aug 2023

Easy to use feature, no disappointment !

Likeliness to Recommend

8 /10

What differentiates AB Tasty from other similar products?

Really easy and intuitive to use

What is your favorite aspect of this product?

Ease of use Ease of test Easy self-development of tests

What do you dislike most about this product?

Analytics not always trustworthy

What recommendations would you give to someone considering this product?

Best of the market

Pros

  • Efficient Service
  • Helps Innovate
  • Continually Improving Product
  • Reliable