Adobe Systems

Adobe Analytics

8.6 /10

103 Reviews Write a Review

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What is Adobe Analytics?

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

Company Details

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Awards & Recognition

Adobe Analytics won the following awards in the Website Analytics category

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2024 Data Quadrant Gold Medalist

Latest Award, 2024

1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

2023 Emotional Footprint Champion

2023

3 Top Rated Capabilities

2 Top Rated Features

2023

Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

87 Likeliness to Recommend

99 Plan to Renew

86 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

1% Negative

4% Neutral

95% Positive

Pros

Respectful
Efficient Service
Helps Innovate
Enables Productivity

Feature Ratings

Average 83

Audience Segmentation

Device and Browser Analytics

Data Visualization

Social Media Analytics

Customer Value Analysis

Customer Journey Modelling

Conversion Analysis

Audience Demographics

Paid Search Integration

Search Engine Optimization

API Framework

Vendor Capability Ratings

Average 82

Business Value Created

Ease of Customization

Quality of Features

Breadth of Features

Ease of Data Integration

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Ease of IT Administration

Also Featured in...

Product Analytics

Score 8.7

View Adobe Analytics in this category (opens in a new tab)

Voice of the Customer

Score 8.2

View Adobe Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.1

View Adobe Analytics in this category (opens in a new tab)

Adobe Analytics Reviews

simone i.

Role: Sales Marketing
Industry: Apparel
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2024

Flexible and robust web-analytics platform

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

The wide possibilities of customizing the implementation and data discovery/visualization features with an interface that has a quick adoption

What is your favorite aspect of this product?

The ability to create dashboards with great speed and the ability to dig into data with extreme detail

What do you dislike most about this product?

The complexity of integrating the analytics tool with other platforms always from the Adobe stack (eg . Campaign, Target,..)

What recommendations would you give to someone considering this product?

Carefully consider the entire ecosystem present or to be implemented to evaluate how Adobe Analytics can connect and improve marketing automation systems, personalization and CRM data enrichment

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Krishna G.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2024

good product, easy to use

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

Data completeness Integration Advance Analytics Data privacy

What is your favorite aspect of this product?

Adobe Analytics as a powerful tool for businesses that prioritize understanding their customers and crafting data-driven strategies for growth.

What do you dislike most about this product?

I can't dislike Adobe Analytics, some common criticisms of Adobe Analytics are worth and best.

What recommendations would you give to someone considering this product?

Start small projects and it will scale up production explore managed service option we can improve the analytics of the application Yes, I strongly recommended .

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Trustworthy

Julia Maria M.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2024

Optimize Website Experience With A/B Tests

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

A visual editor that lets you test sequences of pages would be a game changer. What sets Adobe apart is the depth of integration across their unified cloud offering. Hooking tests into the audiences you've cultivated in the Audience Manager is a huge time saver.

What is your favorite aspect of this product?

As marketers, we want to get the most out of our websites. One way to do this is through A/B testing in Adobe Analytics. The direct Photoshop integration also streamlines updating creative flawlessly. The Automated Insights feature shows you the most important things to learn from tests. The clean define lets you focus on what matters without distracting clutter.

What do you dislike most about this product?

Adobe's premium pricing can make it out of reach for smaller brands or agencies just getting started with optimization. The free starter plan is quite limited.

What recommendations would you give to someone considering this product?

I've used Adobe's testing suite for years, and it has helped us make big improvements. We recently changed our checkout process and saw an increase in conversions based on customer feedback. We also optimized our homepage carousel, reducing the number of people who leave our site by nearly half. This platform has helped us make a lot of improvements.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Adobe Analytics

What is Adobe Analytics?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

Adobe Analytics Ratings

87 Likeliness to Recommend

99 Plan to Renew

86 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Adobe Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Device and Browser Analytics Capture and summarize device and browser information.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Also Featured in...

Product Analytics

Voice of the Customer

Customer Intelligence

Adobe Analytics Reviews

simone i.

Flexible and robust web-analytics platform

Likeliness to Recommend

Pros

Krishna G.

good product, easy to use

Likeliness to Recommend

Pros

Julia Maria M.

Optimize Website Experience With A/B Tests

Likeliness to Recommend

Pros

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1
Since last award

Feature Ratings

Audience Segmentation

Device and Browser Analytics

Data Visualization

Social Media Analytics

Customer Value Analysis

Customer Journey Modelling

Conversion Analysis

Audience Demographics

Paid Search Integration

Search Engine Optimization

API Framework

Vendor Capability Ratings

Business Value Created

Ease of Customization

Quality of Features

Breadth of Features

Ease of Data Integration

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Ease of IT Administration