Adobe Campaign
8.3 /10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

Company Details


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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

88 Likeliness to Recommend

98 Plan to Renew

86 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
5% Neutral
95% Positive

Pros

  • Trustworthy
  • Inspires Innovation
  • Reliable
  • Appreciates Incumbent Status

Feature Ratings

Average 85

Email Delivery

91

Text Messaging

88

Campaign Management

88

Segmentation

88

Auto-Responders

85

Basic Reporting and Analytics

85

Email Templates

84

Dynamic Content

84

Content Authoring

83

Surveys and Polling

83

A/B Testing

82

Vendor Capability Ratings

Average 84

Quality of Features

88

Business Value Created

87

Breadth of Features

87

Ease of IT Administration

85

Usability and Intuitiveness

84

Ease of Implementation

84

Ease of Data Integration

83

Product Strategy and Rate of Improvement

82

Availability and Quality of Training

81

Vendor Support

81

Ease of Customization

79

Adobe Campaign Reviews

simone i.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2024

Decent, not avant-garde, email marketing platform

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

The possible synergies with the entire Adobe stack to create advanced marketing automation customer journeys

What is your favorite aspect of this product?

Enterprise-level marketing campaign management with dynamic content management leveraging information in the customer database

What do you dislike most about this product?

Reporting management is not adequate, the look and feel is taken from Adobe Analytics and very intuitive but with very limited functionality

What recommendations would you give to someone considering this product?

You could benefit from a complete integration with other Adobe tools (Analytics, Target and AEM first and foremost) even if the integration is not seamless and easy to implement.

Pros

  • Includes Product Enhancements
  • Trustworthy
  • Caring
  • Saves Time

Cons

  • Inhibits Innovation
  • Slower Product Innovation
  • Commodity Features
  • Role: Information Technology
  • Industry: Manufacturing
  • Involvement: IT Development, Integration, and Administration
Validated Review
Anonymous Reviewer

Submitted May 2024

Fantastic Email Marketing platform!

Likeliness to Recommend

8 /10

Pros

  • Efficient Service
  • Helps Innovate
  • Continually Improving Product
  • Reliable

Ramaseshan N.

  • Role: Information Technology
  • Industry: Engineering
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted May 2024

Best Campaign tool in the Market

Likeliness to Recommend

10 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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