Amazon DSP Logo
Amazon DSP Logo
Amazon

Amazon DSP

7.2 /10
Category
Amazon DSP
7.2 /10

What is Amazon DSP?

Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences on and off Amazon. Amazon DSP is available to both advertisers who sell products on Amazon and those who do not.

Company Details


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Awards & Recognition

Amazon DSP won the following awards in the Ad Tech category

Amazon DSP Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Amazon DSP.

84 Likeliness to Recommend

100 Plan to Renew

85 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

+63 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Amazon DSP?

5% Negative
21% Neutral
74% Positive

Pros

  • Unique Features
  • Includes Product Enhancements
  • Appreciates Incumbent Status
  • Continually Improving Product

Cons

  • Less Efficient Service
  • Less Effective Service
  • Less Generous

Feature Ratings

Average 80

Audience Segmentation

91

Audience Identification

89

Demand-Side Capabilities

84

Supply-Side Capabilities

83

Advertisement Placement

83

Data Management Platform Capabilities

82

Role-Based Access Controls

80

MarTech Ecosystem integration

77

Advertisement Reporting

77

Advertisement Content Curation

74

Vendor Capability Ratings

Average 81

Quality of Features

87

Ease of Data Integration

83

Ease of IT Administration

82

Business Value Created

82

Breadth of Features

81

Product Strategy and Rate of Improvement

81

Usability and Intuitiveness

81

Vendor Support

79

Ease of Customization

79

Availability and Quality of Training

79

Ease of Implementation

78

Amazon DSP Reviews

Christina H.

  • Role: Sales Marketing
  • Industry: Communications
  • Involvement: Vendor Management and Renewal
Validated Review
Verified Reviewer

Submitted Aug 2024

Great platform that’s easy to use

Likeliness to Recommend

8 /10

What differentiates Amazon DSP from other similar products?

Use of their purchase data

What is your favorite aspect of this product?

Easy to use and the customer service is great

What do you dislike most about this product?

It’s limited to only being used within the Amazon ecosystem

What recommendations would you give to someone considering this product?

Easy to use but ensure you had a strong need for purchase data

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Trustworthy

Cons

  • Less Performance Enhancing
  • Less Productive
  • Less Efficient Service

Bradley D.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: Vendor Management and Renewal
Validated Review
Verified Reviewer

Submitted Jan 2024

One of the best DSPs I've used.

Likeliness to Recommend

10 /10

What differentiates Amazon DSP from other similar products?

It's easy to use and offers incredible value throughout. Campaigns that I've run through the DSP have been consistent top performers.

What is your favorite aspect of this product?

It's incredibly intuitive.

What do you dislike most about this product?

The UX is a little plain.

What recommendations would you give to someone considering this product?

Do it. Reach out to Amazon; they have incredibly knowledgeable and friendly employees who will always be willing to help.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service

Shivam J.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Very easy to use and very easy to grow.

Likeliness to Recommend

10 /10

What differentiates Amazon DSP from other similar products?

One significant advantage of Amazon DSP is the ability to target Amazon audiences directly. Advertisers can leverage Amazon's extensive data on customer behavior, demographics, and purchase history to target specific audience segments .Amazon DSP is closely integrated with other Amazon advertising products, such as Sponsored Products and Sponsored Brands.

What is your favorite aspect of this product?

It allows advertisers to use real-time bidding (RTB) to purchase ad inventory. This provides more granular control over targeting and budget allocation.

What do you dislike most about this product?

Due to the popularity of Amazon DSP, competition for ad inventory can be intense. This competition can drive up ad costs, and advertisers may need to carefully manage their budgets to achieve a satisfactory return on investment.

What recommendations would you give to someone considering this product?

Amazon DSP supports a variety of ad formats, including display, video, and custom ad units. Advertisers have the flexibility to create engaging and visually appealing ads to capture audience attention. Therefore, I would certainly recommend it to use .

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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