AppsFlyer

What differentiates AppsFlyer from other similar products?

It's advanced fraud prevention system differentiate it from other similar product. It helps brand owners to safeguard their marketing spends by detecting and preventing fraudulent activities.

What is your favorite aspect of this product?

My favourite aspect is deep linking features which enhances the user experience by directing the user to the specific content within an app.

What do you dislike most about this product?

Integration with other panel may result in discrepancy in numbers shown in appsflyer and other panel.

What recommendations would you give to someone considering this product?

I will definitely recommend this product to everyone related to mobile app marketing field. Appsflyer provides real time data which allows marketers to quickly analyse the performance of their campaigns.

What differentiates AppsFlyer from other similar products?

Comprehensive and reliable mobile attribution and marketing analytics platform that empowers businesses to optimize their marketing strategies effectively.

What is your favorite aspect of this product?

In-app event tracking and easy to use features.

What do you dislike most about this product?

Fetching reports sometimes takes longer than I expected.

What recommendations would you give to someone considering this product?

It's easy of use, customization dashboards are very useful ,fraud detection tool is very accurate, integration with ad-networks very easy and customer support is very fast and knowledgeable.

What differentiates AppsFlyer from other similar products?

Appsflyer is a helpful tool for companies that have apps. It has many useful features that allow us to run experiments on the marketing side and measure our success using the Appsflyer dashboard. This saves us time and reduces our dependence on the analytics team. I use it every day to create reports and analyze different cost metrics like CPM and CPI. It also has a feature that prevents click fraud and helps us optimize our affiliate payouts.

What is your favorite aspect of this product?

As a content platform, we have a large number of organic and inorganic installs. Therefore, it is essential for us to carefully analyze each traffic source and eliminate any poor-performing sources. To do this, we use Appsflyer on a daily basis to monitor the performance of various affiliate partners, influencers, YouTubers, and traditional marketing channels such as Google and Facebook. We provide unique links to each influencer and observe the conversion rates down the funnel for each of them.

What do you dislike most about this product?

Using Appsflyer to track the number of installs for our app has become very expensive, as we are charged for both organic and inorganic installs. Additionally, we have found that the funnel and retention analysis provided by Appsflyer is not very accurate. The number of installs being tracked each day is increasing, further adding to our costs.

What recommendations would you give to someone considering this product?

Before deciding to use AppsFlyer for mobile app marketing, it's important to weigh its pros and cons and compare it with other options that may fit your specific needs better. Keep in mind that AppsFlyer may not be the best solution for everyone. So, carefully consider your options before making a decision.