BigCommerce

What differentiates BigCommerce from other similar products?

It comes with the built-in tools for marketing analytics, for sales channels and integrations, BigCommerce offers a complete solution for businesses of all sizes.

What is your favorite aspect of this product?

The favorite aspect is its flexibility and scalability.

What do you dislike most about this product?

One aspect i dislike about it is the complexity of its interface for new users.

What recommendations would you give to someone considering this product?

Only one thing "Just GO for it'

What differentiates BigCommerce from other similar products?

Sales reports provide a clear picture of top-performing products based on metrics such as units sold, total revenue, and conversion rate. This data helps with inventory planning by ensuring that popular items are always available, while slower-moving items can be strategically discounted or phased out. I can use this information to adjust stock levels in anticipation of demand spikes, ensuring that I have the right inventory on hand to capitalize on peak shopping periods. Proactive planning helps avoid stockouts and lost sales opportunities.

What is your favorite aspect of this product?

BigCommerce funnel reporting helps identify where customers are falling off the path to purchase. I can identify friction points and make UX improvements by analyzing metrics such as bounce rate and exit pages. This helps keep shoppers moving towards conversion and reduces the likelihood of abandoned carts.

What do you dislike most about this product?

BigCommerce's standout feature is its ability to sync inventory data with external systems. By integrating with our warehouse management and ERP platforms, I can ensure real-time stock levels are reflected across all customer touchpoints. This eliminates the risk of overselling and provides shoppers with accurate availability information.

What recommendations would you give to someone considering this product?

With BigCommerce, I can make data-driven decisions that optimize inventory, improve the customer experience, and sustainably grow our online business. The platform's reporting flexibility and integration capabilities are invaluable for a digital marketing manager focused on maximizing profitability.

What differentiates BigCommerce from other similar products?

BigCommerce offers powerful product recommendation and cross-selling features right out of the box that marketing planners can leverage. One of the most useful is the “Customers Also Bought” widget, which analyzes purchase patterns and displays complementary products customers frequently buy together. This text presents an opportunity for upselling or cross-selling without much effort from the marketer.

What is your favorite aspect of this product?

Marketers can personalize recommendations based on individual shoppers' browsing and purchase histories to take them to the next level. BigCommerce allows segmenting visitors into profiles, so the 'Customers Also Bought' widget shows items specific to that customer's past behaviors and interests. Personalized recommendations have higher conversion rates.

What do you dislike most about this product?

By running A/B tests on the placement of recommendation widgets, marketers can find the most effective locations to place them. Comparing engagement on product pages, carts, order confirmations, and email receipts reveals the optimal spots to surface cross-sells and upsells.

What recommendations would you give to someone considering this product?

Presenting strategic bundling as a single sale drives incremental spend per customer. Marketers can analyze which items are naturally complementary and package them to offer savings. They can also cross-promote other items. Well-designed bundles outperform individual upsells for converting browsers into buyers.