Bombora Logo
Bombora Logo
Bombora Inc

Bombora

6.9 /10
Category
Bombora
6.9 /10

What is Bombora?

Bombora is a provider of Intent data for B2B sales and marketing. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research. Using this information, marketers can drive more qualified demand through the funnel, while sales teams can better prioritize accounts and have higher quality conversations.

Company Details


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Awards & Recognition

Bombora won the following awards in the Account-Based Marketing category

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Bombora Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Bombora.

79 Likeliness to Recommend

81 Plan to Renew

70 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+69 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Bombora?

5% Negative
29% Neutral
66% Positive

Pros

  • Respectful
  • Effective Service
  • Caring
  • Friendly Negotiation

Cons

  • Under Delivered
  • Less Inspiring
  • Leverages Incumbent Status

Feature Ratings

Average 71

Personalization/Audience Targeting

77

Team Alerts

74

Unified Sales and Marketing Funnel

73

Account Analytics & Measurement

72

Account-Based Advertising

71

Artificial Intelligence / Machine Learning

69

Customer Journey Modelling

67

Multichannel Campaign Management

62

Vendor Capability Ratings

Average 71

Ease of Implementation

81

Ease of Data Integration

80

Ease of IT Administration

76

Vendor Support

74

Usability and Intuitiveness

73

Ease of Customization

71

Quality of Features

71

Availability and Quality of Training

70

Product Strategy and Rate of Improvement

69

Business Value Created

63

Breadth of Features

62

Bombora Reviews

nick p.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted May 2024

Easy to use, but takes a bit to get used to

Likeliness to Recommend

10 /10

What differentiates Bombora from other similar products?

well known in the industry

What is your favorite aspect of this product?

dashboards

What do you dislike most about this product?

not applicable

What recommendations would you give to someone considering this product?

use this to cater to clients needs!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Anita M.

  • Role: Consultant
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2024

Likeliness to Recommend

9 /10

Pros

  • Client Friendly Policies
  • Trustworthy
  • Caring
  • Respectful

Cons

  • Charges for Enhancements

Janki M.

  • Role: Vendor Management
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2024

Fantastic product. My clients love the data!

Likeliness to Recommend

9 /10

What differentiates Bombora from other similar products?

Super user friendly with great decks for training

What is your favorite aspect of this product?

Insights dash!

What do you dislike most about this product?

Complex vocab takes a while to learn

What recommendations would you give to someone considering this product?

Worth the money! Clients love the data

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing