Smartsheet

Brandfolder

8.1 /10

43 Reviews Write a Review

Claim Software

What is Brandfolder?

Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. With its cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth. With advanced AI-powered smart search, asset editing and manipulation, annotated workflow with approvals and notifications, and actionable brand insights, Brandfolder’s feature suite amplifies cross-team collaboration and productivity, and empowers external users to access the content they need with unprecedented ease.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Brandfolder won the following awards in the Digital Asset Management category

Filter By

2024 Emotional Footprint Champion

Latest Award, 2024

Strategy and Innovation
Service Experience
Contract Negotiation

Latest Award, 2024

Strategy and Innovation
Service Experience
Contract Negotiation

2022

2 Top Rated Capabilities

7 Top Rated Features

2021

Brandfolder Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brandfolder.

86 Likeliness to Recommend

100 Plan to Renew

80 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brandfolder?

0% Negative

10% Neutral

90% Positive

Pros

Continually Improving Product
Effective Service
Performance Enhancing
Acts with Integrity

Feature Ratings

Average 83

Digital Asset Sharing

Collaboration

Permissions and Access Right Management

Automation of Metadata Creation

Cloud Offering

Workflow and Approval Management

Digital Asset Findability

Content Capture

Integration

In System Content Views

Version Management

Vendor Capability Ratings

Average 82

Ease of Data Integration

Ease of Customization

Ease of IT Administration

Quality of Features

Business Value Created

Ease of Implementation

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Breadth of Features

Usability and Intuitiveness

Brandfolder Reviews

Rosanna S.

Role: Sales Marketing
Industry: Not for Profit
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2024

Easy to Use and Implement

Likeliness to Recommend

8 /10

What differentiates Brandfolder from other similar products?

Brandfolder uses a simple format for DAM and can index and share easily and doesn't require too much implementation

What is your favorite aspect of this product?

The security features are great and you can't just take content out and share it.

What do you dislike most about this product?

I wish there was an easier way to share some assets with an external vendor via a hot link or something so we don't have to package up a lot of assets.

What recommendations would you give to someone considering this product?

Great product and easy to use

Pros

Acts with Integrity
Security Protects
Continually Improving Product
Efficient Service

Jeffrey G.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2024

Effortless asset management with BrandFolder

Likeliness to Recommend

9 /10

What differentiates Brandfolder from other similar products?

Compared to other brand management solutions, BrandFolder stands out with its simple and easy-to-use user interface. Due to its intuitive design, the platform is ideal for teams of any size or level of experience, allowing you to optimize brand management and communication.

What is your favorite aspect of this product?

BrandFolder's ease of use is its most notable quality. Brand assets are easily uploaded, organized and shared. All aspects of brand management are simplified with the ability to customize user permissions and roles, promoting effective teamwork.

What do you dislike most about this product?

While BrandFolder's ease of use is undeniable, some users may prefer more sophisticated options. While the platform meets the needs of people looking for basic brand management features, it may not be up to par for those who need more advanced capabilities.

What recommendations would you give to someone considering this product?

Businesses looking for an easy-to-use brand management solution with a low learning curve might consider BrandFolder. Think about the scalability of the platform in the future and make sure your team's needs are compatible with its features.

Pros

Enables Productivity
Efficient Service
Saves Time
Friendly Negotiation

Victor A.

Role: Information Technology
Industry: Telecommunications
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Jan 2024

Solid product here. Top 2 product!

Likeliness to Recommend

6 /10

What differentiates Brandfolder from other similar products?

Ease of use Amazing UI User experience is way better too.

What is your favorite aspect of this product?

API for custom integrations AI tagging

What do you dislike most about this product?

The auto-tagging feature sometimes adds irrelevant keywords to your content’s metadata, which you have to update manually. Assets can easily get mixed up or lost if you don’t have a

What recommendations would you give to someone considering this product?

If your business can afford it, go for it.

Pros

Performance Enhancing
Effective Service
Saves Time
Continually Improving Product

Brandfolder

What is Brandfolder?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2022 Data Quadrant Gold Medalist

2022 Emotional Footprint Champion

Brandfolder Ratings

86 Likeliness to Recommend

100 Plan to Renew

80 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Brandfolder?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Digital Asset Sharing Ability to securely share the digital assets (or files)

Collaboration Users share, view, edit, discuss, and provide feedback on content, synchronously or asynchronously, either natively or through a third-party integration.

Permissions and Access Right Management Defining of user-access rights for content assets or folders at group and individual level to control the management of digital assets.

Automation of Metadata Creation Asset metadata can be created using rules.

Cloud Offering Cloud compatibility (software and infrastructure).

Workflow and Approval Management Ability to model, build, and execute automatic workflows for the purpose of managing content-centric processes.

Digital Asset Findability Capabilities of navigation and browsing

Content Capture Channels through which content is uploaded or classified.

Integration Integration with E-Commerce and/or Other Platforms

In System Content Views Ability to create customized views of content repositories.

Version Management Ability to create and view multiple versions of a content asset through iterative edits in accordance with pre-defined limitations.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Brandfolder Reviews

Rosanna S.

Easy to Use and Implement

Likeliness to Recommend

Pros

Jeffrey G.

Effortless asset management with BrandFolder

Likeliness to Recommend

Pros

Victor A.

Solid product here. Top 2 product!

Likeliness to Recommend

Pros

Most Popular Brandfolder Comparisons

Adobe Experience Manager

Canto Digital Asset Management

Acquia DAM (Widen Collective)

PhotoShelter for Brands

Bynder DAM

Intelligencebank DAM

Feature Ratings

Digital Asset Sharing

Collaboration

Permissions and Access Right Management

Automation of Metadata Creation

Cloud Offering

Workflow and Approval Management

Digital Asset Findability

Content Capture

Integration

In System Content Views

Version Management

Vendor Capability Ratings

Ease of Data Integration

Ease of Customization

Ease of IT Administration

Quality of Features

Business Value Created

Ease of Implementation

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Breadth of Features

Usability and Intuitiveness