Brandfolder Logo Award Winner Product Badge
Brandfolder Logo Award Winner Product Badge
Smartsheet

Brandfolder

8.1 /10
Category
Brandfolder
8.1 /10

What is Brandfolder?

Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. With its cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth. With advanced AI-powered smart search, asset editing and manipulation, annotated workflow with approvals and notifications, and actionable brand insights, Brandfolder’s feature suite amplifies cross-team collaboration and productivity, and empowers external users to access the content they need with unprecedented ease.

Company Details


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Awards & Recognition

Brandfolder won the following awards in the Digital Asset Management category

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Brandfolder Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brandfolder.

86 Likeliness to Recommend

100 Plan to Renew

80 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brandfolder?

0% Negative
10% Neutral
90% Positive

Pros

  • Continually Improving Product
  • Effective Service
  • Performance Enhancing
  • Acts with Integrity

Feature Ratings

Average 83

Digital Asset Sharing

90

Collaboration

88

Permissions and Access Right Management

85

Automation of Metadata Creation

85

Cloud Offering

84

Workflow and Approval Management

83

Digital Asset Findability

82

Content Capture

82

Integration

80

In System Content Views

80

Version Management

80

Vendor Capability Ratings

Average 82

Ease of Data Integration

86

Ease of Customization

85

Ease of IT Administration

85

Quality of Features

83

Business Value Created

83

Ease of Implementation

82

Product Strategy and Rate of Improvement

82

Availability and Quality of Training

81

Vendor Support

79

Breadth of Features

79

Usability and Intuitiveness

78

Brandfolder Reviews

Rosanna S.

  • Role: Sales Marketing
  • Industry: Not for Profit
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2024

Easy to Use and Implement

Likeliness to Recommend

8 /10

What differentiates Brandfolder from other similar products?

Brandfolder uses a simple format for DAM and can index and share easily and doesn't require too much implementation

What is your favorite aspect of this product?

The security features are great and you can't just take content out and share it.

What do you dislike most about this product?

I wish there was an easier way to share some assets with an external vendor via a hot link or something so we don't have to package up a lot of assets.

What recommendations would you give to someone considering this product?

Great product and easy to use

Pros

  • Acts with Integrity
  • Security Protects
  • Continually Improving Product
  • Efficient Service

Jeffrey G.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Effortless asset management with BrandFolder

Likeliness to Recommend

9 /10

What differentiates Brandfolder from other similar products?

Compared to other brand management solutions, BrandFolder stands out with its simple and easy-to-use user interface. Due to its intuitive design, the platform is ideal for teams of any size or level of experience, allowing you to optimize brand management and communication.

What is your favorite aspect of this product?

BrandFolder's ease of use is its most notable quality. Brand assets are easily uploaded, organized and shared. All aspects of brand management are simplified with the ability to customize user permissions and roles, promoting effective teamwork.

What do you dislike most about this product?

While BrandFolder's ease of use is undeniable, some users may prefer more sophisticated options. While the platform meets the needs of people looking for basic brand management features, it may not be up to par for those who need more advanced capabilities.

What recommendations would you give to someone considering this product?

Businesses looking for an easy-to-use brand management solution with a low learning curve might consider BrandFolder. Think about the scalability of the platform in the future and make sure your team's needs are compatible with its features.

Pros

  • Enables Productivity
  • Efficient Service
  • Saves Time
  • Friendly Negotiation

Victor A.

  • Role: Information Technology
  • Industry: Telecommunications
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Jan 2024

Solid product here. Top 2 product!

Likeliness to Recommend

6 /10

What differentiates Brandfolder from other similar products?

Ease of use Amazing UI User experience is way better too.

What is your favorite aspect of this product?

API for custom integrations AI tagging

What do you dislike most about this product?

The auto-tagging feature sometimes adds irrelevant keywords to your content’s metadata, which you have to update manually. Assets can easily get mixed up or lost if you don’t have a

What recommendations would you give to someone considering this product?

If your business can afford it, go for it.

Pros

  • Performance Enhancing
  • Effective Service
  • Saves Time
  • Continually Improving Product

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