Brandwatch Logo
Brandwatch Logo
Brandwatch, Inc.

Brandwatch

7.9 /10
Category
Brandwatch
7.9 /10

What is Brandwatch?

Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.

Company Details


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Awards & Recognition

Brandwatch won the following awards in the Social Media Management - Enterprise category

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Brandwatch Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brandwatch.

85 Likeliness to Recommend

98 Plan to Renew

81 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brandwatch?

4% Negative
7% Neutral
89% Positive

Pros

  • Saves Time
  • Acts with Integrity
  • Client Friendly Policies
  • Performance Enhancing

Cons

  • Under Delivered

Feature Ratings

Average 82

Social Response Management

87

Social Media Channel Integration Inbound

86

Social Asset Management

85

Campaign Execution

85

Social Media Channel Integration Outbound

84

Social Post Archival

84

Dashboards and Visualization

83

Social Moderation and Workflow Management

83

Trend Analysis

80

Sentiment Analysis

79

Contextual Analysis

74

Vendor Capability Ratings

Average 82

Ease of Implementation

90

Availability and Quality of Training

88

Quality of Features

84

Business Value Created

83

Usability and Intuitiveness

83

Breadth of Features

82

Product Strategy and Rate of Improvement

80

Ease of Customization

78

Ease of Data Integration

78

Ease of IT Administration

78

Vendor Support

77

Brandwatch Reviews

Francisco Javier S.

  • Role: Sales Marketing
  • Industry: Chemicals
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2024

Easy to use. User friendly. Quick learning curve.

Likeliness to Recommend

8 /10

What differentiates Brandwatch from other similar products?

It works. It's a reliable tool, never had a system error and it's easy to use and understand. We use it in a multinational enviroment and helps us sharing contents and strategies between different countries.

What is your favorite aspect of this product?

Easy to use and learn how to use it. Since the first time yoy use it, you feel it's quite user friendly.

What do you dislike most about this product?

I really don't have any dislikes, it's a tool that works. As any tool, you gotta know of to use it, but does not take long to learn it.

What recommendations would you give to someone considering this product?

Check prices, have a clear idea of what yoy want, what you need and be realistic about the knowledge you have. It's a great tool, but's not magical.

Pros

  • Trustworthy
  • Effective Service
  • Respectful
  • Reliable

Cons

  • Commodity Features
  • Under Delivered

Brenda K.

  • Role: C-Level
  • Industry: Food and Beverage
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2024

Cutting edge software

Likeliness to Recommend

10 /10

What differentiates Brandwatch from other similar products?

Ease of use and continues innovation.

What is your favorite aspect of this product?

Integration with Salesforce and other commonly used software platforms.

What do you dislike most about this product?

The product is expensive and Brandwatch needs to become more transparent. The sales person sold our team features we did not need and we we asked our account manager for help she was not willing to work with us. Make sure you know what you are buying. I'd ask for a 14-day free trial next time.

What recommendations would you give to someone considering this product?

Ask for a list of features and then make sure you get a demo of those features. Make sure you know what you are buying. Think through the # of seats you need.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Vendor's Interest First
  • Under Delivered
  • Less Friendly Negotiation

Dan S.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2024

Easy to use, cost effective and a great experience

Likeliness to Recommend

9 /10

What differentiates Brandwatch from other similar products?

It's a one stop shop for all inbound and outbound brand insight.

What is your favorite aspect of this product?

I enjoy the one stop shop to be able to review brand sentiment and online perception.

What do you dislike most about this product?

There's nothing I particularly dislike about the product.

What recommendations would you give to someone considering this product?

Ensure you have clear roles and responsibilities set out before purchasing the product, to make the most of it's features.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Transparent
  • Reliable

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