Brandwatch, Inc.

Brandwatch

7.9 /10

What is Brandwatch?

Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.

Company Details

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Awards & Recognition

Brandwatch won the following awards in the Social Media Management - Enterprise category

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2 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2024

4 Top Rated Capabilities

3 Top Rated Features

2023

2 Top Rated Capabilities

1 Top Rated Features

2022

Brandwatch Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brandwatch.

85 Likeliness to Recommend

98 Plan to Renew

81 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brandwatch?

4% Negative

7% Neutral

89% Positive

Pros

Saves Time
Acts with Integrity
Client Friendly Policies
Performance Enhancing

Cons

Under Delivered

Feature Ratings

Average 82

Social Response Management

Social Media Channel Integration Inbound

Social Asset Management

Campaign Execution

Social Media Channel Integration Outbound

Social Post Archival

Dashboards and Visualization

Social Moderation and Workflow Management

Trend Analysis

Sentiment Analysis

Contextual Analysis

Vendor Capability Ratings

Average 82

Ease of Implementation

Availability and Quality of Training

Quality of Features

Business Value Created

Usability and Intuitiveness

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Customization

Ease of Data Integration

Ease of IT Administration

Vendor Support

Also Featured in...

Content Marketing

Score 7.9

View Brandwatch in this category (opens in a new tab)

Social Media Monitoring

Score 7.7

View Brandwatch in this category (opens in a new tab)

Brandwatch Reviews

Francisco Javier S.

Role: Sales Marketing
Industry: Chemicals
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2024

Easy to use. User friendly. Quick learning curve.

Likeliness to Recommend

8 /10

What differentiates Brandwatch from other similar products?

It works. It's a reliable tool, never had a system error and it's easy to use and understand. We use it in a multinational enviroment and helps us sharing contents and strategies between different countries.

What is your favorite aspect of this product?

Easy to use and learn how to use it. Since the first time yoy use it, you feel it's quite user friendly.

What do you dislike most about this product?

I really don't have any dislikes, it's a tool that works. As any tool, you gotta know of to use it, but does not take long to learn it.

What recommendations would you give to someone considering this product?

Check prices, have a clear idea of what yoy want, what you need and be realistic about the knowledge you have. It's a great tool, but's not magical.

Pros

Trustworthy
Effective Service
Respectful
Reliable

Cons

Commodity Features
Under Delivered

Brenda K.

Role: C-Level
Industry: Food and Beverage
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2024

Cutting edge software

Likeliness to Recommend

10 /10

What differentiates Brandwatch from other similar products?

Ease of use and continues innovation.

What is your favorite aspect of this product?

Integration with Salesforce and other commonly used software platforms.

What do you dislike most about this product?

The product is expensive and Brandwatch needs to become more transparent. The sales person sold our team features we did not need and we we asked our account manager for help she was not willing to work with us. Make sure you know what you are buying. I'd ask for a 14-day free trial next time.

What recommendations would you give to someone considering this product?

Ask for a list of features and then make sure you get a demo of those features. Make sure you know what you are buying. Think through the # of seats you need.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Cons

Vendor's Interest First
Under Delivered
Less Friendly Negotiation

Dan S.

Role: Sales Marketing
Industry: Education
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2024

Easy to use, cost effective and a great experience

Likeliness to Recommend

9 /10

What differentiates Brandwatch from other similar products?

It's a one stop shop for all inbound and outbound brand insight.

What is your favorite aspect of this product?

I enjoy the one stop shop to be able to review brand sentiment and online perception.

What do you dislike most about this product?

There's nothing I particularly dislike about the product.

What recommendations would you give to someone considering this product?

Ensure you have clear roles and responsibilities set out before purchasing the product, to make the most of it's features.

Pros

Performance Enhancing
Enables Productivity
Transparent
Reliable

Brandwatch

What is Brandwatch?

Company Details

Need Assistance?

Awards & Recognition

Brandwatch Ratings

85 Likeliness to Recommend

98 Plan to Renew

81 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+84 Net Emotional Footprint

How much do users love Brandwatch?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Content Marketing

Social Media Monitoring

Brandwatch Reviews

Francisco Javier S.

Easy to use. User friendly. Quick learning curve.

Likeliness to Recommend

Pros

Cons

Brenda K.

Cutting edge software

Likeliness to Recommend

Pros

Cons

Dan S.

Easy to use, cost effective and a great experience

Likeliness to Recommend

Pros

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Feature Ratings

Social Response Management

Social Media Channel Integration Inbound

Social Asset Management

Campaign Execution

Social Media Channel Integration Outbound

Social Post Archival

Dashboards and Visualization

Social Moderation and Workflow Management

Trend Analysis

Sentiment Analysis

Contextual Analysis

Vendor Capability Ratings

Ease of Implementation

Availability and Quality of Training

Quality of Features

Business Value Created

Usability and Intuitiveness

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Customization

Ease of Data Integration

Ease of IT Administration

Vendor Support