Campaign Monitor by Marigold Logo Award Winner Product Badge
Campaign Monitor by Marigold Logo Award Winner Product Badge
Marigold

Campaign Monitor by Marigold

9.2 /10
Category
Campaign Monitor by Marigold
9.2 /10

What is Campaign Monitor by Marigold?

Powerful email marketing with drag-and-drop simplicity. Campaign Monitor gives you everything you need to run beautifully-designed, professional email marketing campaigns to grow your business.

Company Details


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Awards & Recognition

Campaign Monitor by Marigold won the following awards in the Email Marketing category

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Campaign Monitor by Marigold Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Campaign Monitor by Marigold.

89 Likeliness to Recommend

96 Plan to Renew

91 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+98 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Campaign Monitor by Marigold?

0% Negative
4% Neutral
96% Positive

Pros

  • Trustworthy
  • Efficient Service
  • Effective Service
  • Caring

Feature Ratings

Average 88

Email Delivery

92

Basic Reporting and Analytics

89

Campaign Management

89

Mobile Optimized

88

SPAM Compliance

87

Segmentation

87

Dynamic Content

87

Content Authoring

87

Email Templates

87

A/B Testing

87

Auto-Responders

86

Vendor Capability Ratings

Average 87

Ease of Implementation

89

Usability and Intuitiveness

88

Vendor Support

87

Business Value Created

87

Breadth of Features

87

Ease of IT Administration

87

Quality of Features

86

Ease of Customization

86

Ease of Data Integration

86

Availability and Quality of Training

85

Product Strategy and Rate of Improvement

84

Campaign Monitor by Marigold Reviews

Fedor L.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2024

Superior leads can increase sales opportunities

Likeliness to Recommend

9 /10

What differentiates Campaign Monitor by Marigold from other similar products?

We have found that using Campaign Monitor's customizable subscription forms has become an invaluable tool for creating personalized subscription forms that help us expand our lead database with ideal customer profiles showing a propensity to buy. We simplify subscriptions on our website and landing pages by using Campaign Monitor's embeddable form templates, which include pop-ups, slides, and banners. Our templates offer customizable form fields, incentives such as content upgrades, and behavioral targeting options to create versions that cater to customers' browsing habits.

What is your favorite aspect of this product?

Campaign Monitor's form capabilities are a game-changer for any marketing team seeking to capture more leads automatically across the buyer's journey. We confidently recommend them for generating and nurturing new contacts into viable opportunities at scale. For instance, a form that slides in when scrolling is triggered provides finance leads visiting pricing pages with an exclusive white paper. Similarly, a popup on product pages prompts engineers to subscribe for tech specs. The forms validate in real-time and store data directly into Campaign Monitor for instant access.

What do you dislike most about this product?

Although form creation may have some learning curves, Campaign Monitor simplifies the complexities of technically implementing, managing, and customizing high-converting forms. With tailored subscription forms actively bringing in quality leads 24/7, you can focus more energy on value-driving campaigns instead of lead generat

What recommendations would you give to someone considering this product?

By attaching subscriber segments and tags to the scenes, you can filter and export lead lists instantly based on criteria such as form variation, page visited, and requested content. This allows you to prioritize follow-ups for sales. Tracking form performance over time will even enable optimization, such as testing different titles or offers.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Ardi S.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2024

Simplifies the tracking of sales

Likeliness to Recommend

9 /10

What differentiates Campaign Monitor by Marigold from other similar products?

With Campaign Monitor, I can easily schedule a predefined series of 4–6 emails to deploy over a 2-3 week period post-meeting. I can customize content blocks and images for each message. I can dynamically insert key details like the prospect's name, company, and any topics discussed to make emails resonate better. For example, the first follow-up email typically recaps our conversation. It highlights the prospect's pain points that we can alleviate and outlines the next steps. Subsequent emails may share customer case studies relevant to their scenario or provide tips for getting internal buy-in for our services.

What is your favorite aspect of this product?

With Campaign Monitor, I can A/B test different content blocks to determine which ones resonate best with different segments. Then, I can define email paths to direct specific lead types down more customized nurture tracks. The platform enables me to track opens, clicks, and email performance metrics to refine messages over time. I may discover that image-heavy emails have higher engagement among certain users, or that calls-to-action around scheduling demos outperform content offers. These insights allow for continual email optimization.

What do you dislike most about this product?

With Campaign Monitor's intuitive, drag-and-drop builder for designing responsive emails, I can quickly build beautiful, polished sequences that reinforce our brand. The automatically triggered deployments ensure that our sales reps never miss following up with promising leads.

What recommendations would you give to someone considering this product?

By systematizing our early-stage nurture process, Campaign Monitor helps our digital marketing sales team scale personalization as we engage new contacts. I recommend any B2B company struggling with post-meeting follow-through to explore this platform's automation capabilities. Each email offers helpful, non-promotional value. The goal is to guide prospects closer to a purchasing decision. The sequence ends with booking the next meeting to discuss proposal details and pricing.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Jai S.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Intuitive and formidable Email Marketing Software.

Likeliness to Recommend

9 /10

What differentiates Campaign Monitor by Marigold from other similar products?

Campaign Monitor is a simple and reliable tool for email marketing.It is simple to create landing pages with Campaign Monitor.It is simple to create and run successful marketing campaigns across different channels with Campaign Monitor.

What is your favorite aspect of this product?

I like ability to send personalized and targeted email messages to the right audience.It increases customers engagement.It is simple to track, measure and manage our marketing campaigns performance with this tool.It has a responsive and friendly user interface to work with.

What do you dislike most about this product?

I got nothing to dislike at this moment as it delivers great performance.

What recommendations would you give to someone considering this product?

To run successful marketing campaigns, Campaign Monitor is an ideal tool to have.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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