Customer Data Platform (CDP) Software

Customer Data Platform

What is Customer Data Platform Software?

Customer Data Platforms (CDP) centralize your customer information into one single location. Not only will a CDP aggregate your customer data, it will also clean it up, enrich it, and ensure it is up to date in real time.

Common Features

  • CRM Integration
  • Data Aggregation
  • Dashboards, Analytics and Reporting
  • Data Security
  • Data Enrichment
  • Behavioral Triggers
  • Omnichannel Integration
  • Real Time Capabilities

Top Customer Data Platform (CDP) Software

2023 Data Quadrant Awards

2024 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

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Products: 9
Next Award: Oct 2024

Top Customer Data Platform Software 2024

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Salesforce.com Inc

Salesforce CDP

Composite Score
8.5 /10
CX Score
8.7 /10

Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.

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Pros

  • Efficient Service
  • Respectful
  • Client Friendly Policies
  • Fair
Badge Winner
Badge Winner
Composite Score
8.4 /10
CX Score
8.6 /10

Unify your customer data and power real-time audience engagement with a data-first Customer Data Platform. Tealium AudienceStream CDP comes with patented visitor stitching technology that constructs highly accurate, comprehensive and actionable customer profiles. Use the data within these profiles to define high or low value customers, key engagement insights, or milestones that can then be used to create audiences.

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Pros

  • Performance Enhancing
  • Enables Productivity
  • Inspires Innovation
  • Respectful
Badge Winner
Badge Winner
SALESmanago

SALESmanago

Composite Score
8.1 /10
CX Score
8.3 /10

SALESmanago is the only no-code, AI-driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret, and many other global brands.

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Pros

  • Enables Productivity
  • Trustworthy
  • Caring
  • Respectful
Badge Winner
Badge Winner
Composite Score
7.9 /10
CX Score
8.3 /10

The Openprise Data Orchestration Platform automates all the painful, manual processes that sales and marketing automation solutions don’t.

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Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Badge Winner
Klaviyo

Klaviyo

Composite Score
7.8 /10
CX Score
8.1 /10

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

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Pros

  • Helps Innovate
  • Continually Improving Product
  • Respectful
  • Generous Negotitation
Composite Score
7.8 /10
CX Score
7.7 /10

Customer Studio powers a new era of Customer Data Platforms. Explore, manage, and activate customer data directly from the data warehouse with an entire suite of purpose-built marketer-friendly features.

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Pros

  • Reliable
  • Performance Enhancing
  • Fair
  • Client's Interest First

Cons

  • Under Delivered
zeotap GmbH

Zeotap CDP

Composite Score
7.8 /10
CX Score
8.2 /10

Zeotap is the next-generation Customer Data Platform. It empowers brands to unify, enhance and activate customer data in a cookieless future, all while putting consumer privacy and compliance front-and-centre.

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Pros

  • Helps Innovate
  • Trustworthy
  • Inspires Innovation
  • Respectful
Composite Score
7.8 /10
CX Score
7.8 /10

Increase revenue with the power of enterprise-wide customer centricity. SAP Customer Data Platform helps you accelerate business growth and expansion into new markets by using an enterprise-grade customer data platform that fuels hyper-personalized engagements across touch points.

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Pros

  • Respectful
  • Helps Innovate
  • Continually Improving Product
  • Reliable
Dun & Bradstreet Inc

D&B Rev.Up ABX

Composite Score
7.5 /10
CX Score
7.9 /10

Target the right buyers and personalize engagement across channels with account-based experiences at scale.​ D&B Rev.Up is the new open RevTech platform B2B marketers have been waiting for. D&B Rev.Up ABX, the first product on the platform, helps you grow revenue with unified data, targeted audiences, and personalize activations across channels. Plus, track your results. All powered by our industry-leading CDP - and with connectors to whatever Martech or Salestech you already use so you won’t be trapped in yet another tech silo.

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Pros

  • Respectful
  • Client's Interest First
  • Trustworthy
  • Effective Service
Composite Score
7.4 /10
CX Score
7.5 /10

Align your entire brand around the customer experience​ and let us do the heavy lifting of surfacing opportunities, automating tasks and streamlining execution.​ Grow revenue with data-driven marketing using Optimizely Data Platform.

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Pros

  • Performance Enhancing
  • Helps Innovate
  • Reliable
  • Enables Productivity
Badge Winner