Emotional Footprint Awards 2024
Sales Enablement
SoftwareReviews names HubSpot Sales Hub, Accent, Salesforce Sales Cloud Enterprise, Highspot, SalesHood, Guru, and MindTickle Sales Readiness Platform as Sales Enablement Emotional Footprint Award Winners.
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Sales Enablement
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
Accent Technologies Inc
Accent
Accent is a cloud-based sales enablement company helping customers sharpen sales execution and improve win rates. They combine precise content delivery with data-driven sales performance management to paint a clear picture of sales activity levels and their effectiveness--enabling more effective sales rep execution, coaching, pipeline management, and forecasting. Accent helps marketing teams increase their impact on sales by enabling them to manage content with great efficiency and deliver content and sales resources with high precision and relevance to the sales situation.
9.1
CX Score
CX
Score
+97
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
Salesforce.com Inc
Salesforce Sales Cloud Enterprise
The all-new Sales Cloud CRM software allows you to be more efficient, more productive, more everything than ever before as it allows you to close more deals, accelerate productivity, get more leads and make more insightful decisions.
9.0
CX Score
CX
Score
+90
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
HubSpot
HubSpot Sales Hub
Hubspot Sales Hub eliminates friction by bringing all your tools and data together on one easy-to-use, powerful CRM platform your whole team will love. Now you’re freed up to focus on what really matters: your customers.
8.9
CX Score
CX
Score
+87
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
SalesHood Inc
SalesHood
SalesHood Sales Enablement Platform is purpose-built for fast growing teams. We help you enable all your revenue teams, inside sales, field sales, customer success and partners with a platform for virtual Learning, Coaching and Selling. Our Sales Enablement Platform is created for remote teams to collaborate and boost sales productivity.
8.5
CX Score
CX
Score
+95
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Mindtickle Inc
MindTickle Sales Readiness Platform
MindTickle provides a comprehensive, data-driven solution for sales readiness and enablement that fuels revenue growth and brand affinity. Its purpose-built applications, proven methodologies, and best practices are designed to drive effective sales onboarding and ongoing readiness. With MindTickle, company leaders and sellers can continually assess, diagnose and develop the knowledge, skills, and behaviors required to effectively engage customers and drive growth.
8.5
CX Score
CX
Score
+94
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Highspot Inc
Highspot
Highspot is the sales enablement platform that reps love. We empower companies to elevate customer conversations that drive strategic growth. Our intuitive platform combines intelligent content management, training, contextual guidance, customer engagement, and actionable analytics. Go-to-market teams use Highspot to deliver a unified buying experience that increases revenue, customer satisfaction, and retention.
8.4
CX Score
CX
Score
+89
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Guru Technologies
Guru
Guru is a collaborative knowledge management solution where answers find you--everywhere, every time. By empowering these teams in-context with the knowledge they need to respond to customer questions, they can stop spending time hunting down information and instead focus on what matters most — their customers.
8.3
CX Score
CX
Score
+90
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
Other Evaluated Vendors
Outreach Corporation
Outreach
Outreach gives sales leaders a complete picture of the entire sales cycle so they can increase deal velocity, pipeline conversion, and rep productivity. At the same time, sellers have all of the capabilities and insights they need to build pipeline, run meetings, navigate buying committees, and manage deals to close.
8.2
CX Score
CX
Score
+81
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
Bigtincan
Bigtincan Content Hub
Deliver high-octane, customizable content to your sellers and buyers to accelerate buying journeys while ensuring a smooth experience.
8.2
CX Score
CX
Score
+91
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
Paperflite
Paperflite
Paperflite is your go to content platform to manage all your sales and marketing content with ease. With Paperflite you empower your customer facing teams to find the right content, create custom microsites to share content, share via secured channels, and track how prospects engage to help move your sales forward.
8.0
CX Score
CX
Score
+89
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
Bigtincan
Brainshark
Brainshark sales readiness software equips businesses with the training, coaching and content authoring capabilities needed to achieve sales mastery and outsell the competition. Prepare your teams today to win more tomorrow. Empower all your client-facing teams with the knowledge, skills and insights they need to perform at the highest level.
8.0
CX Score
CX
Score
+91
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Showpad
Showpad Enablement Operating System
What makes it different? You. Because while your enablement strategy may be similar to a competitor’s, how you go to market and how customers buy from you is totally unique. Showpad eOS™ helps to solve an infinite array of foundational enablement problems with an ever-growing library of powerful applications — giving you the flexibility to turn your go to market strategy into a true competitive differentiator.
7.9
CX Score
CX
Score
+86
Net Emotional Footprint
Net Emotional
Footprint
82
Value Index
VALUE INDEX
OneMob
OneMob
With backing from Salesforce Ventures, OneMob is providing every business worker a platform to tell their story with video. Instead of a sales rep cold calling a resistant prospect, an account manager emailing an unresponsive customer, or a manager reaching out to a disengaged team, they can use OneMob to send a more personal and engaging video message. These messages are delivered through OneMob's customizable landing page, so you can share any additional content to complete the story you’re looking to convey to drive engagement, responses and ultimately business outcomes.
7.1
CX Score
CX
Score
+81
Net Emotional Footprint
Net Emotional
Footprint
80
Value Index
VALUE INDEX
Seismic
Seismic Enablement Cloud
Through a single, enterprise-grade platform, Seismic is relied on by some of the world’s biggest brands to help their marketing and sales teams find, create, and understand sales content better than ever before. The latest information, news, and updated content is always accessible and ready to support the deals your team is working on. Work within an account-based work space with all your stakeholders in real time and collaborate online to build out the best materials for the sale.
7.0
CX Score
CX
Score
+76
Net Emotional Footprint
Net Emotional
Footprint
83
Value Index
VALUE INDEX
Mediafly Inc
Mediafly Engagement360
The end-to-end sales enablement & content management platform. Giving sellers and marketers a simple and effective way to access, create, and deliver engaging sales content and presentations, in-person or remotely, all from one intuitive application.
6.8
CX Score
CX
Score
+75
Net Emotional Footprint
Net Emotional
Footprint
76
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
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