Heap Logo
Heap Logo
Heap, Inc.

Heap

7.1 /10
Category
Heap
7.1 /10

What is Heap?

Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.

Company Details


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Awards & Recognition

Heap won the following awards in the Product Analytics category

Heap Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Heap.

82 Likeliness to Recommend

100 Plan to Renew

69 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+74 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Heap?

0% Negative
24% Neutral
76% Positive

Pros

  • Acts with Integrity
  • Reliable
  • Enables Productivity
  • Respectful

Cons

  • Under Delivered
  • Leverages Incumbent Status

Feature Ratings

Average 72

Data Integrity

81

Analytics and Reporting

79

Conversion Analysis

78

Marketing Analytics

75

Data Analysis and Survey Function

74

Audience Segmentation

74

Data Warehousing

71

API Framework

70

Data Management

68

Device and Browser Analytics

65

Mobile Functionality

65

Vendor Capability Ratings

Average 73

Availability and Quality of Training

81

Ease of Data Integration

77

Ease of Customization

77

Vendor Support

76

Ease of IT Administration

76

Product Strategy and Rate of Improvement

74

Ease of Implementation

74

Breadth of Features

72

Quality of Features

72

Business Value Created

70

Usability and Intuitiveness

69

Heap Reviews

Heather K.

  • Role: Information Technology
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

Easy to use!

Likeliness to Recommend

8 /10

What differentiates Heap from other similar products?

Heap's big selling point is auto-capture. It automatically captures some events and properties that can be used to define your own events. It means less development time on the front end.

What is your favorite aspect of this product?

My favorite aspect about Heap is the ease of use. Even if someone doesn't have much experience with Heap or digital analytics, they should be able to use the tool since it's so intuitive.

What do you dislike most about this product?

Some basic features are missing, like being able to calculate bounce rate for all users. Competitors have this readily available.

What recommendations would you give to someone considering this product?

Talk to people who use Heap. :)

Pros

  • Respectful
  • Continually Improving Product
  • Trustworthy
  • Effective Service

Itai N.

  • Role: Industry Specific Role
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

Likeliness to Recommend

8 /10

Pros

  • Performance Enhancing
  • Enables Productivity
  • Caring
  • Respectful

Cons

  • Under Delivered

Murat M.

  • Role: C-Level
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Solid tool, easy to use, but wish it integrated AI

Likeliness to Recommend

9 /10

What differentiates Heap from other similar products?

My experience having trialed a bunch of other tools is that Heap has the best user experience, it's simple enough to use for non-data folks. It is definitely something you can hand to teams to self-serve their stats and hopefully be curious enough to explore it for deeper insights Heap also doesn't require you to add tags everywhere to track stuff, it tracks everything by default

What is your favorite aspect of this product?

The dashboards and daily/weekly updates are great. Multiple views of the data visuals is useful too.

What do you dislike most about this product?

I wish it had better AI integration - i want it to tell me what i need to know based on a natural language search or prompt. I think over time, despite it being easy to use - you want it to do the work for you. I'm saying this as a founder rather than a BI/data person, but AI has gotten powerful so quickly I think a tool like Heap extract insights based on themes rather than constructing reports. It tracks everything by default after all.

What recommendations would you give to someone considering this product?

If you have parts of your web app that has high traffic but not much value (like public share link pages etc) remove the Heap code from those otherwise it gets expensive really quickly.

Pros

  • Helps Innovate
  • Reliable
  • Saves Time
  • Respectful

Cons

  • Less Generous
  • Under Delivered
  • Less Friendly Negotiation

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