Hotjar Logo Award Winner Product Badge
Hotjar Logo Award Winner Product Badge
Hotjar

Hotjar

8.6 /10
Category
Hotjar
8.6 /10

What is Hotjar?

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

Company Details


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Awards & Recognition

Hotjar won the following awards in the Website Analytics category

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Hotjar Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hotjar.

90 Likeliness to Recommend

96 Plan to Renew

88 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hotjar?

0% Negative
8% Neutral
92% Positive

Pros

  • Transparent
  • Performance Enhancing
  • Inspires Innovation
  • Helps Innovate

Feature Ratings

Average 88

Conversion Analysis

92

Data Visualization

91

Customer Journey Modelling

90

Social Media Analytics

90

Customer Value Analysis

88

Device and Browser Analytics

88

Search Engine Optimization

86

Audience Segmentation

83

Paid Search Integration

82

API Framework

82

Audience Demographics

81

Vendor Capability Ratings

Average 86

Quality of Features

90

Ease of IT Administration

89

Vendor Support

89

Business Value Created

87

Product Strategy and Rate of Improvement

87

Ease of Implementation

87

Usability and Intuitiveness

86

Availability and Quality of Training

86

Breadth of Features

85

Ease of Data Integration

85

Ease of Customization

82

Hotjar Reviews

Roxana M.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2024

An invaluable tool for understanding users

Likeliness to Recommend

9 /10

What differentiates Hotjar from other similar products?

What really sets Hotjar apart is its focus on user experience. In addition to being able to see where users click, I can also see how far down the page they scroll, which elements they ignore, and what catches their attention. This information allowed me to significantly improve my website to optimize my conversion rate.

What is your favorite aspect of this product?

What I like most about Hotjar is its ease of use. The user interface is intuitive and the installation process was quick and easy. Additionally, customer support was exceptional, responding quickly to my questions and helping me get the most out of the software.

What do you dislike most about this product?

However, I have to say that the only thing that bothered me a bit is the price, as I thought it was a bit expensive at first. Although after seeing the results achieved for Hotjar, the investment is definitely worth it.

What recommendations would you give to someone considering this product?

Overall, I recommend Hotjar to any business that wants to improve their website and increase conversion rates.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy
  • Efficient Service

Jared S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2024

Best User Analytics Product

Likeliness to Recommend

9 /10

What differentiates Hotjar from other similar products?

- Heatmapping and Visual Session Recording: Hotjar’s heatmaps provide a visual representation of user interactions on your website. The session recording feature allows you to watch real user sessions, gaining valuable insights into behavior and pain points. - Usability Testing: This feature is particularly useful for UX designers and product teams.

What is your favorite aspect of this product?

- Heatmaps: Hotjar’s heatmaps are a game-changer. They visually highlight where users click, move, and scroll. This data informs design decisions and helps prioritize improvements. - Session Recordings: Watching real user sessions provides a deeper understanding of user behavior. It’s like having a front-row seat to your website’s performance. - User-Friendly Interface: Hotjar’s dashboard is intuitive, making it accessible even for non-technical users.

What do you dislike most about this product?

- Limited Integrations: While Hotjar integrates with popular tools, some users may miss specific integrations. Check if your preferred platforms are supported. - Pricing Tiers: As your site traffic grows, you’ll need to upgrade to higher pricing tiers. Be aware of the cost implications as your needs evolve.

What recommendations would you give to someone considering this product?

- Data Privacy: Hotjar collects sensitive user data. Ensure compliance with privacy regulations and clearly communicate data usage to your visitors. - Balancing Insights and Performance: Session recordings can impact site performance. Use them judiciously, especially on high-traffic pages.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Natalia E.

  • Role: C-Level
  • Industry: Communications
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

A great tool to understand website user's behavior

Likeliness to Recommend

10 /10

What differentiates Hotjar from other similar products?

Easy to integrate., create reports, and go step by step in the user's journey through your website.

What is your favorite aspect of this product?

The video recording of user's navigating on your website

What do you dislike most about this product?

There is nothing I don't like so far

What recommendations would you give to someone considering this product?

Excellent for every business, start learning what your users are searching for now!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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