HubSpot ABM Logo Award Winner Product Badge
HubSpot ABM Logo Award Winner Product Badge
HubSpot

HubSpot ABM

8.3 /10
Category
HubSpot ABM
8.3 /10

What is HubSpot ABM?

Hubspot ABM Software helps unite your marketing and sales teams with collaborative, intuitive ABM tools that create seamless buying experiences for your highest-value accounts. Getting your ABM strategy set up using HubSpot tools is intuitive and fast. Use workflow templates to define your ideal customer profiles and identify good-fit target accounts. Marketing and Sales can finally use shared tools that unite them around the same data, in the same place. HubSpot’s ABM tools help you personalize content and tailor how you engage with stakeholders within an account.

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Awards & Recognition

HubSpot ABM won the following awards in the Account-Based Marketing category

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HubSpot ABM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot ABM.

88 Likeliness to Recommend

95 Plan to Renew

86 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot ABM?

2% Negative
6% Neutral
92% Positive

Pros

  • Fair
  • Performance Enhancing
  • Enables Productivity
  • Reliable

Feature Ratings

Average 86

Unified Sales and Marketing Funnel

91

Account Analytics & Measurement

87

Account-Based Advertising

87

Customer Journey Modelling

86

Team Alerts

85

Multichannel Campaign Management

84

Personalization/Audience Targeting

83

Artificial Intelligence / Machine Learning

82

Vendor Capability Ratings

Average 82

Ease of Data Integration

85

Business Value Created

84

Ease of IT Administration

83

Ease of Implementation

83

Usability and Intuitiveness

83

Ease of Customization

82

Quality of Features

81

Availability and Quality of Training

81

Breadth of Features

81

Product Strategy and Rate of Improvement

79

Vendor Support

78

HubSpot ABM Reviews

Meredith H.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2024

Excellent Product

Likeliness to Recommend

9 /10

What differentiates HubSpot ABM from other similar products?

HubSpot ABM is known for its user-friendly interface and ease of setup, which makes it accessible even for teams without a lot of technical expertise.

What is your favorite aspect of this product?

The built-in analytics help track the effectiveness of campaigns and understand account engagement, which supports data-driven decision-making.

What do you dislike most about this product?

Depending on the scale of your operations, it might be on the pricier side compared to other solutions, especially if you need to upgrade to higher tiers for more features.

What recommendations would you give to someone considering this product?

Ensure that HubSpot ABM integrates well with your existing systems or any other tools you’re using. If integration flexibility is crucial, you might want to test its compatibility before fully committing.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

Brett L.

  • Role: C-Level
  • Industry: Consulting
  • Involvement: Vendor Selection and Purchasing
Validated Review
Verified Reviewer

Submitted Jul 2024

Hubspot, the point of departure and capture.

Likeliness to Recommend

10 /10

What differentiates HubSpot ABM from other similar products?

It is easy to use and has everything you need

What is your favorite aspect of this product?

Sequences - set and forget makes it so easy.

What do you dislike most about this product?

price - it is a pricy software solution

What recommendations would you give to someone considering this product?

Go for it

Pros

  • Trustworthy
  • Effective Service
  • Reliable
  • Performance Enhancing

Cons

  • Charges for Enhancements

Danielle S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

so easy to use, simple to navigate

Likeliness to Recommend

10 /10

What differentiates HubSpot ABM from other similar products?

So easy to work and navigate around

What is your favorite aspect of this product?

the personalisation and segmentation

What do you dislike most about this product?

there could be more features

What recommendations would you give to someone considering this product?

Defo go for it!

Pros

  • Continually Improving Product
  • Trustworthy
  • Efficient Service
  • Inspires Innovation