Lead Management Software

Lead Management

What is Lead Management Software?

Lead Management Tools go beyond the typical contact and interaction management capabilities that are core to Customer Relationship Management (CRM) Platforms. These tools help sales teams add structure to the prospecting experience, and add extra rigor to the tagging a lead's place in the conversion pipeline. Lead Management tools are often framed as additional modules offered by a vendor to augment an application's existing functionality. These modules are commonly offered in concert with Marketing Automation Platforms or Customer Relationship Management (CRM) Platforms.

Common Features

  • Lead and Contact Categorization
  • Interaction Planning
  • Prospect Tracking
  • Omni-Channel Communication Tracking
  • Lead Distribution
  • Lead Scoring
  • Lead Generation
  • Mobile
  • Data Ingestion and Interoperability
  • Analytics and Reporting

Top Lead Management Software

2024 Data Quadrant Awards

2023 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

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Products: 18
Next Award: Mar 2025

Top Lead Management Software 2024

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Pipedrive

Pipedrive

Composite Score
8.9 /10
CX Score
9.2 /10

Founded in 2010, Pipedrive is the first CRM platform developed from the salesperson’s point of view. Inspired by proven methods of experienced sales people, Pipedrive engineers developed a platform that helps salespeople and teams focus on learning and repeating their most effective process to close deals. By bringing together the tools and data, the platform focuses sales professionals on fundamentals to advance deals through their pipelines. Pipedrive's goal is to make sales success inevitable - for individual sales people and teams.

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Pros

  • Respectful
  • Caring
  • Friendly Negotiation
  • Saves Time
Badge Winner
Badge Winner
Composite Score
8.9 /10
CX Score
9.0 /10

Hubspot Sales Hub eliminates friction by bringing all your tools and data together on one easy-to-use, powerful CRM platform your whole team will love. Now you’re freed up to focus on what really matters: your customers.

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Pros

  • Trustworthy
  • Client Friendly Policies
  • Fair
  • Acts with Integrity
Badge Winner
Composite Score
8.8 /10
CX Score
9.0 /10

The all-new Sales Cloud CRM software allows you to be more efficient, more productive, more everything than ever before as it allows you to close more deals, accelerate productivity, get more leads and make more insightful decisions.

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Pros

  • Reliable
  • Enables Productivity
  • Acts with Integrity
  • Helps Innovate
Badge Winner
Badge Winner
monday.com

monday.com

Composite Score
8.8 /10
CX Score
9.0 /10

A tool that works for you, Not the other way around. monday.com is a tool that transforms the way teams work together. Our mission is to help teams build a culture of transparency, empowering everyone to achieve more and be happier at work. We're obsessed with building an excellent product, and our goal is to create a tool that people will love to use—one that’s fast, beautiful, responsive, and makes your life easier.

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Pros

  • Reliable
  • Performance Enhancing
  • Transparent
  • Helps Innovate
Badge Winner
Badge Winner
Composite Score
8.8 /10
CX Score
8.9 /10

Zoho CRM gives you a 360-degree view of your complete sales cycle and pipeline. Identify trends, spot opportunities, increase efficiency, and reduce costs with the right answers, right now.

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Pros

  • Security Protects
  • Reliable
  • Trustworthy
  • Generous Negotitation
Badge Winner
Badge Winner
Composite Score
8.2 /10
CX Score
8.4 /10

Ditch the spreadsheet with Keap’s client management system. House all your client activity and communications in one place. Let Keap’s client management software handle the follow-up, update your client records, and get you paid, while you focus on providing great service.

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Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
Badge Winner
Composite Score
8.2 /10
CX Score
8.3 /10

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

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Pros

  • Enables Productivity
  • Security Protects
  • Reliable
  • Continually Improving Product
Composite Score
8.2 /10
CX Score
8.4 /10

Dynamics 365 Sales is an adaptive selling solution that helps your sales team navigate the realities of modern selling. At the center of the solution is an adaptive, intelligent system—prebuilt and ready to go—that actively monitors myriad signals and distills them into actionable insights.

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Pros

  • Helps Innovate
  • Continually Improving Product
  • Enables Productivity
  • Trustworthy
Copper

Copper

Composite Score
8.1 /10
CX Score
8.4 /10

A Google-recommended CRM, Copper integrates and works seamlessly with your Gmail, Calendar and Drive so you never have to switch tabs to add contacts, track emails, find files and manage tasks in your marketing and sales process.

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Pros

  • Efficient Service
  • Effective Service
  • Inspires Innovation
  • Respectful
Badge Winner
Composite Score
8.1 /10
CX Score
8.3 /10

Zendesk Sell (formerly Base) is sales force automation software to enhance productivity, processes, and pipeline visibility for sales teams. Legacy sales management tools are often clunky and difficult to use, but Zendesk Sell is simple and designed to keep reps selling. Sell eliminates the friction from deal updates so reps and management are always able to access, analyze, and collaborate on relevant deal data.

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Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing