Meltwater Group

Linkfluence

7.4 /10

What is Linkfluence?

Linkfluence helps you understand your customers better. We combine AI with market research expertise to turn social data into impactful consumer insights.

Company Details

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Linkfluence Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Linkfluence.

78 Likeliness to Recommend

86 Plan to Renew

73 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+82 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Linkfluence?

5% Negative

9% Neutral

86% Positive

Pros

Client Friendly Policies
Altruistic
Efficient Service
Respectful

Feature Ratings

Average 79

Campaign Execution

Social Asset Management

Social Response Management

Social Moderation and Workflow Management

Social Post Archival

Social Media Channel Integration Outbound

Dashboards and Visualization

Sentiment Analysis

Trend Analysis

Social Media Channel Integration Inbound

Contextual Analysis

Vendor Capability Ratings

Average 78

Ease of Customization

Availability and Quality of Training

Breadth of Features

Ease of Implementation

Ease of Data Integration

Ease of IT Administration

Quality of Features

Business Value Created

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Vendor Support

Linkfluence Reviews

Thierry M.

Role: Sales Marketing
Industry: Electronics
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2023

Unique features sometimes difficult to configure.

Likeliness to Recommend

8 /10

What differentiates Linkfluence from other similar products?

It serves as our all-in-one dashboard for monitoring social media and customer reviews across various channels and marketplaces, enabling us to track the global presence of our consumer electronics brands.

What is your favorite aspect of this product?

We conduct global social media monitoring from both owned and non-owned sources to collect posts, blog posts, and articles that mention our brands. We use this tool extensively to monitor customer reviews on e-commerce marketplaces in the USA, Mexico, Europe, and India, including sentiment analysis.

What do you dislike most about this product?

In 2023, features have not evolved significantly due to the acquisition by Meltwater and the consolidation of tools. Setting up and monitoring articles related to customer reviews remains challenging. We continue to face noise challenges with social media monitoring due to the common names of our brands.

What recommendations would you give to someone considering this product?

This tool offers unique features for monitoring your brand on both social media and e-commerce marketplaces. It provides valuable insights, especially if you manage a global brand. However, if you have a common brand name or need to monitor 500+ products, please exercise caution.

Pros

Caring
Respectful
Client Friendly Policies
Acts with Integrity

Cons

Slower Product Innovation
Inhibits Innovation

Role: Consultant
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Dec 2023

Good set of features. Strong capability.

Likeliness to Recommend

8 /10

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Dec 2023

Gets the job done

Likeliness to Recommend

5 /10

Pros

Reliable
Efficient Service
Caring
Respectful

Linkfluence

What is Linkfluence?

Company Details

Need Assistance?

Linkfluence Ratings

78 Likeliness to Recommend

86 Plan to Renew

73 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+82 Net Emotional Footprint

How much do users love Linkfluence?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Linkfluence Reviews

Thierry M.

Unique features sometimes difficult to configure.

Likeliness to Recommend

Pros

Cons

Good set of features. Strong capability.

Likeliness to Recommend

Pros

Gets the job done

Likeliness to Recommend

Pros

Feature Ratings

Campaign Execution

Social Asset Management

Social Response Management

Social Moderation and Workflow Management

Social Post Archival

Social Media Channel Integration Outbound

Dashboards and Visualization

Sentiment Analysis

Trend Analysis

Social Media Channel Integration Inbound

Contextual Analysis

Vendor Capability Ratings

Ease of Customization

Availability and Quality of Training

Breadth of Features

Ease of Implementation

Ease of Data Integration

Ease of IT Administration

Quality of Features

Business Value Created

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Vendor Support