What is Litmus?
Litmus is the all-in-one, easy-to-use set of solutions your team needs to create emails that convert and get more from your marketing. Backed by Spectrum Equity, the new, redesigned Litmus makes it easier than ever for teams to quickly organize, build, test, and review emails in one centralized application, streamlining the production process and improving visibility and collaboration.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
1
Since last award
100 Plan to Renew
90 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+97 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Litmus?
Pros
- Helps Innovate
- Trustworthy
- Efficient Service
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Segmentation
Email Templates
Campaign Management
Email Delivery
Mobile Optimized
Sales Intelligence & Conversion Rates
Surveys and Polling
Content Authoring
Auto-Responders
Basic Reporting and Analytics
A/B Testing
Vendor Capability Ratings
Business Value Created
Availability and Quality of Training
Quality of Features
Ease of Customization
Breadth of Features
Ease of Data Integration
Ease of IT Administration
Ease of Implementation
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Vendor Support
Litmus Reviews
Abrar A.
- Role: Sales Marketing
- Industry: Engineering
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2024
Wonderful Product
Likeliness to Recommend
What differentiates Litmus from other similar products?
All of the most widely used devices and their various variations are wonderfully combined in Litmus. We were able to quickly resolve every rendering issue.
What is your favorite aspect of this product?
Inbuilt Editor is my Favorite Aspect of this product. That can Help to fix rendering issues and Reduce time.
What do you dislike most about this product?
There is nothing to dislike about this product.
What recommendations would you give to someone considering this product?
* Easy to Use * We have made extensive use of Litmus' new services, including deliverability / spam testing and content evaluation.
Pros
- Unique Features
- Efficient Service
- Caring
- Saves Time
Please tell us why you think this review should be flagged.
Abrar A.
- Role: Sales Marketing
- Industry: Engineering
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2024
Fantastic Product
Likeliness to Recommend
What differentiates Litmus from other similar products?
We are able to check views on certain devices and upload code immediately.
What is your favorite aspect of this product?
See the kd devices
What do you dislike most about this product?
Nothing bad to say
What recommendations would you give to someone considering this product?
Without a doubt, I will advise front end and email marketing developers.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Rufinol V.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2024
Profound Support from the Tool
Likeliness to Recommend
What differentiates Litmus from other similar products?
The platform ensure email communications are secure
What is your favorite aspect of this product?
The direction taken in messaging is very clear and subtle
What do you dislike most about this product?
The constitution of this tool has been flawless
What recommendations would you give to someone considering this product?
The elaborate assistance from the tool is something worth embracing
Pros
- Inspires Innovation
- Caring
- Acts with Integrity
- Generous Negotitation
Please tell us why you think this review should be flagged.
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