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MailerLite Logo Award Winner Product Badge
MailerLite

MailerLite

8.9 /10
Category
MailerLite
8.9 /10

What is MailerLite?

Create advanced email marketing campaigns with features like automation, landing pages and surveys.

Company Details


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Awards & Recognition

MailerLite won the following awards in the Email Marketing category

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MailerLite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MailerLite.

88 Likeliness to Recommend

91 Plan to Renew

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MailerLite?

4% Negative
4% Neutral
92% Positive

Pros

  • Reliable
  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing

Feature Ratings

Average 87

Segmentation

90

Email Delivery

89

Auto-Responders

89

Email Templates

88

Dynamic Content

88

A/B Testing

87

Campaign Management

86

Contact Database

85

Mobile Optimized

85

Content Authoring

85

Sales Intelligence & Conversion Rates

84

Vendor Capability Ratings

Average 85

Ease of Data Integration

88

Ease of Implementation

87

Ease of Customization

86

Business Value Created

86

Usability and Intuitiveness

86

Quality of Features

86

Ease of IT Administration

86

Breadth of Features

85

Availability and Quality of Training

85

Vendor Support

83

Product Strategy and Rate of Improvement

82

MailerLite Reviews

Manvi M.

  • Role: Operations
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2024

Effortless Email Marketing with MailerLite

Likeliness to Recommend

8 /10

What differentiates MailerLite from other similar products?

MailerLite offers a user friendly interface that is intuitive and easy to navigate, making it accessible to users with different levels of technical expertise. And the customer support is prompt at replying and helping solve issues.

What is your favorite aspect of this product?

MailerLite's A/B Testing Feature - It allows to compare variants of emails to see which is better optimized for campaigns and better results.

What do you dislike most about this product?

The template gallery is very small, it could be improved and have ability to import as well from various sources.

What recommendations would you give to someone considering this product?

MailerLite has an academy with free courses and webinars, check it out

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Emily K.

  • Role: C-Level
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

Confusing to use but customer support is decent

Likeliness to Recommend

9 /10

What differentiates MailerLite from other similar products?

It's more affordable than other products I researched and a little less confusing to implement and use

What is your favorite aspect of this product?

It's nicely segmented, and that part is easy to update

What do you dislike most about this product?

It's very confusing to do anything new on the platform because it was clearly written by and for tech people who know marketing inside and out

What recommendations would you give to someone considering this product?

Start with a free version to get used to it

Pros

  • Reliable
  • Enables Productivity
  • Helps Innovate
  • Continually Improving Product

Cons

  • Less Efficient Service

Antony M.

  • Role: Information Technology
  • Industry: Engineering
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

Easy to use.

Likeliness to Recommend

8 /10

What differentiates MailerLite from other similar products?

MailerLite offers an intuitive drag-and-drop email editor that makes it easy for users to create visually appealing email campaigns without any coding knowledge.

What is your favorite aspect of this product?

Users can customize their emails with various fonts, colors, and styles using the rich text editor, allowing for creative and engaging content.

What do you dislike most about this product?

Its integration ecosystem is not as extensive as other email marketing tools, limiting flexibility for users who require integration with specific third-party applications.

What recommendations would you give to someone considering this product?

If your business relies heavily on specific third-party applications or platforms, ensure that MailerLite offers the necessary integrations to support your workflow.

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Efficient Service

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