Marketing Platforms - Midmarket

Marketing Platforms - Midmarket

What is Marketing Platforms - Midmarket?

Marketing Platforms or Marketing Management (MM) software is a comprehensive program management software that enables businesses to design programs, campaigns, or tactical programs and automate and track leads, report on marketing campaigns, and other related internal job-centric marketing resources and activities.

Common Features

  • Advanced Campaign Management
  • Advanced Data Segmentation
  • Multi Channel Integration
  • Email Marketing Automation
  • Marketing Workflow Management
  • Marketing Analytics
  • Marketing Asset Management
  • Social Media Marketing Management
  • Mobile Marketing Management
  • Marketing Operations Management
  • Community Marketing Management

Top Marketing Platforms - Midmarket

2023 Data Quadrant Awards

2024 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

Switch to Emotional Footprint
Products: 8
Next Award: Nov 2024

Top Marketing Platforms - Midmarket 2024

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Experiture

Experiture

Composite Score
8.8 /10
CX Score
9.1 /10

Whether you are a B2B marketer looking to leverage your CRM data to attract and retain as many customers as possible – or you are a B2C marketer looking to maximize customer lifetime value – Experiture has a platform that fits your needs. Only Experiture offers software for both B2B and B2C marketers, which can leverage the data you already have to create coordinated, individualized cross-channel experiences that deliver the right message to the right audience, at the right time – without ongoing help from IT.

Scorecard
Scorecard

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Badge Winner
Badge Winner
Mindmatrix

Mindmatrix

Composite Score
8.6 /10
CX Score
8.7 /10

Mindmatrix is an integrated software designed to enable direct sales, independent reps and Indirect Sales channels worldwide. The Mindmatrix software is a unique platform that brings specific essential elements of sales success together, helping companies sell faster.

Scorecard
Scorecard

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Badge Winner
Badge Winner
Constant Contact, Inc.

Constant Contact

Composite Score
8.1 /10
CX Score
8.3 /10

Powerful email marketing made easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals.

Scorecard
Scorecard

Pros

  • Trustworthy
  • Efficient Service
  • Acts with Integrity
  • Transparent
Composite Score
8.1 /10
CX Score
8.4 /10

The TapClicks Smart Marketing Cloud provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations.

Scorecard
Scorecard

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
NextRoll

AdRoll

Composite Score
7.8 /10
CX Score
7.9 /10

Easily collect and act on your customer data from one unified platform. Convert more customers with the power of AdRoll across desktop, mobile, social, apps, and the web.

Scorecard
Scorecard

Pros

  • Reliable
  • Enables Productivity
  • Efficient Service
  • Effective Service
Badge Winner
SALESmanago

SALESmanago

Composite Score
7.8 /10
CX Score
8.3 /10

SALESmanago is the only no-code, AI-driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret, and many other global brands.

Scorecard
Scorecard

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Badge Winner
Composite Score
6.6 /10
CX Score
6.7 /10

Connect with your customers and drive ROI for your business with the only unified marketing cloud built on a foundation of unified customer intelligence. Boost business agility and maximize the value of your marketing by breaking down data silos (formerly AgilOne Marketing Cloud).

Scorecard
Scorecard

Pros

  • Saves Time
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Products below are ineligible for awards due to insufficient recent reviews

Composite Score
7.9 /10
CX Score
8.2 /10

Built for teams of all sizes, Zoho Marketing Plus unifies all your marketing activities on one platform. Engage your audience across multiple channels, increase the ROI of your marketing spend, and optimize your team productivity.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity
Contlo

Contlo

Composite Score
7.9 /10
CX Score
8.2 /10

Contlo is a Next-Gen marketing platform, built ground up for AI first world. Orchestrate highly personalized and targeted customer interactions based on behavioral data, demographics & recent actions on the website with Contlo. Powered by your Brand’s AI model & Autonomous AI Agents.

BenchmarkONE

BenchmarkONE

Composite Score
6.8 /10
CX Score
7.1 /10

Simple, yet elegantly intelligent, BenchmarkONE (formerly Hatchbuck) automates your sales and marketing efforts overnight. Turn emails into conversations, website visitors into handshakes, and customers into raving fans with all-in-one sales & marketing software.

Scorecard

Pros

  • Reliable
  • Includes Product Enhancements
  • Appreciates Incumbent Status
  • Helps Innovate
Badge Winner
Badge Winner