Marketing Platforms - Enterprise

Marketing Platforms - Enterprise

What is Marketing Platforms - Enterprise?

Marketing Platforms or Marketing Management (MM) software is a comprehensive program management software that enables businesses to design programs, campaigns, or tactical programs and automate and track leads, report on marketing campaigns, and other related internal job-centric marketing resources and activities.

Common Features

  • Advanced Campaign Management
  • Advanced Data Segmentation
  • Multi Channel Integration
  • Email Marketing Automation
  • Marketing Workflow Management
  • Marketing Analytics
  • Marketing Asset Management
  • Social Media Marketing Management
  • Mobile Marketing Management
  • Marketing Operations Management
  • Community Marketing Management

Top Marketing Platforms - Enterprise

2023 Data Quadrant Awards

2024 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

Switch to Emotional Footprint
Products: 6
Next Award: Nov 2024

Top Marketing Platforms - Enterprise 2024

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Composite Score
9.1 /10
CX Score
9.3 /10

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Scorecard
Scorecard

Pros

  • Effective Service
  • Performance Enhancing
  • Saves Time
  • Transparent
Badge Winner
Badge Winner
Composite Score
8.9 /10
CX Score
9.1 /10

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.

Scorecard
Scorecard

Pros

  • Helps Innovate
  • Reliable
  • Effective Service
  • Saves Time
Badge Winner
Badge Winner
Composite Score
8.4 /10
CX Score
8.7 /10

To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.

Scorecard
Scorecard

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity
Badge Winner
Badge Winner

Deliver meaningful engagements based on customer context and consent, anticipate and deliver on needs with machine-driven intelligence and close the loop on measurement to ensure performance and budget optimization.

Scorecard
Scorecard

Pros

  • Fair
  • Continually Improving Product
  • Helps Innovate
  • Trustworthy
Composite Score
8.2 /10
CX Score
8.4 /10

Anticipate and adapt to your customers’ ever-changing expectations with Adobe Experience Cloud, our family of digital business products that delivers real-time data, scalable personalization, and every-channel delivery—all from a single platform.

Scorecard
Scorecard

Pros

  • Respectful
  • Enables Productivity
  • Efficient Service
  • Continually Improving Product
Composite Score
8.1 /10
CX Score
8.3 /10

Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time.

Scorecard
Scorecard

Pros

  • Security Protects
  • Client Friendly Policies
  • Fair
  • Acts with Integrity

Products below are ineligible for awards due to insufficient recent reviews

Composite Score
8.0 /10
CX Score
8.1 /10

Infor Omni-Channel Campaign Management serves as an integrated database marketing solution for planning, executing, and monitoring permissions-based marketing campaigns across multiple touch points. Nurture your customer base and build loyalty with an easy-to-use, comprehensive solution that allows you to take action from any device—with real-time results.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing