Mixpanel
8.2 /10

What is Mixpanel?

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Mixpanel won the following awards in the Website Analytics category

Filter By

Mixpanel Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mixpanel.

90 Likeliness to Recommend

1
Since last award

100 Plan to Renew

90 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mixpanel?

4% Negative
0% Neutral
96% Positive

Pros

  • Caring
  • Respectful
  • Transparent
  • Security Protects

Feature Ratings

Average 84

Audience Segmentation

87

Device and Browser Analytics

87

Customer Value Analysis

86

Data Visualization

85

API Framework

85

Customer Journey Modelling

84

Audience Demographics

84

Paid Search Integration

83

Search Engine Optimization

81

Conversion Analysis

80

Social Media Analytics

80

Vendor Capability Ratings

Average 84

Ease of Implementation

87

Ease of Data Integration

87

Breadth of Features

86

Usability and Intuitiveness

86

Availability and Quality of Training

85

Business Value Created

85

Quality of Features

84

Ease of IT Administration

83

Vendor Support

83

Product Strategy and Rate of Improvement

80

Ease of Customization

79

Mixpanel Reviews

Robert Q.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2024

Your business partner who will understand your use

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

What really sets Mixpanel apart is its ability to provide real-time analytics. Real-time access to data helps me make quick, informed decisions to improve my performance.

What is your favorite aspect of this product?

My favorite part of Mixpanel is the ability to analyze user behavior. Understanding how users interact with my website or app has helped me optimize the user experience and grow my customer base.

What do you dislike most about this product?

However, there is one thing I would like to see improved with Mixpanel, and that is the price. Although it offers a free version, the premium version can be expensive for small businesses or startups. It would be nice if there were more options for different budgets.

What recommendations would you give to someone considering this product?

In short, I recommend Mixpanel to all companies that want to better understand their users and improve their performance. With its ease of use, real-time capacity analysis, and user behavior analysis, Mixpanel is a powerful tool that can help any business achieve its goals. I can't imagine my job without it!

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service

James W.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

Reliable data collection tools

Likeliness to Recommend

10 /10

What differentiates Mixpanel from other similar products?

With Mixpanel's features, I can get data easily and quickly with a variety of compositions. It's great, and I've been working with other departments on automated data warehousing because we all need it. We've been able to take full advantage of its capabilities.

What is your favorite aspect of this product?

Mixpanel allows us to prioritize the expansion of our most valuable data. Through extensive research, it has proven to be very useful and is truly amazing. We have been able to track user actions on our websites, collect data and evaluate analytics using this fantastic platform. It is the most effective software for centralizing data collection with reliable and time-saving processes.

What do you dislike most about this product?

Although Mixpanel is very efficient, we are not happy with its interface. When you ask them questions about the system, they take a long time to respond.

What recommendations would you give to someone considering this product?

Its value is undeniable and it saves you the hassle of searching for other more complicated solutions; with Mixpanel, you are free to organize your data the way you want. When data is properly classified, the platform is at its most valuable.

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Unique Features

Tony Y.

  • Role: C-Level
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

Powerful insights but requires a lot of learning

Likeliness to Recommend

7 /10

What differentiates Mixpanel from other similar products?

Mixpanel stands out for its deep analytical capabilities, particularly in user behavior tracking and cohort analysis, offering insights that go beyond basic analytics and its ability to provide real-time data is what sets it apart from similar providers.

What is your favorite aspect of this product?

The real time analytics is my favorite part of Mixpanel.

What do you dislike most about this product?

The high cost that comes with using Mixpanel is something worth looking into,

What recommendations would you give to someone considering this product?

I recommend that you train at least 1 full time employee on Mixpanel and make sure he has the brains to hold all the required info in his mind!

Pros

  • Reliable
  • Enables Productivity
  • Helps Innovate
  • Performance Enhancing

Most Popular Mixpanel Comparisons