Mixpanel Customer Reviews 2024

Mixpanel

8.2 /10

What is Mixpanel?

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

Company Details

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Awards & Recognition

Mixpanel won the following awards in the Website Analytics category

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6 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2024

2023 Data Quadrant Gold Medalist

2023

4 Top Rated Capabilities

6 Top Rated Features

2023

Mixpanel Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mixpanel.

90 Likeliness to Recommend

1
Since last award

100 Plan to Renew

90 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mixpanel?

4% Negative

0% Neutral

96% Positive

Pros

Caring
Respectful
Transparent
Security Protects

Feature Ratings

Average 84

Audience Segmentation

Device and Browser Analytics

Customer Value Analysis

Data Visualization

API Framework

Customer Journey Modelling

Audience Demographics

Paid Search Integration

Search Engine Optimization

Conversion Analysis

Social Media Analytics

Vendor Capability Ratings

Average 84

Ease of Implementation

Ease of Data Integration

Breadth of Features

Usability and Intuitiveness

Availability and Quality of Training

Business Value Created

Quality of Features

Ease of IT Administration

Vendor Support

Product Strategy and Rate of Improvement

Ease of Customization

Also Featured in...

Digital Adoption Platforms

Score 8.1

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Product Analytics

Score 8.1

View Mixpanel in this category (opens in a new tab)

Mixpanel Reviews

Robert Q.

Role: Sales Marketing
Industry: Telecommunications
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2024

Your business partner who will understand your use

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

What really sets Mixpanel apart is its ability to provide real-time analytics. Real-time access to data helps me make quick, informed decisions to improve my performance.

What is your favorite aspect of this product?

My favorite part of Mixpanel is the ability to analyze user behavior. Understanding how users interact with my website or app has helped me optimize the user experience and grow my customer base.

What do you dislike most about this product?

However, there is one thing I would like to see improved with Mixpanel, and that is the price. Although it offers a free version, the premium version can be expensive for small businesses or startups. It would be nice if there were more options for different budgets.

What recommendations would you give to someone considering this product?

In short, I recommend Mixpanel to all companies that want to better understand their users and improve their performance. With its ease of use, real-time capacity analysis, and user behavior analysis, Mixpanel is a powerful tool that can help any business achieve its goals. I can't imagine my job without it!

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Efficient Service

James W.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

Reliable data collection tools

Likeliness to Recommend

10 /10

What differentiates Mixpanel from other similar products?

With Mixpanel's features, I can get data easily and quickly with a variety of compositions. It's great, and I've been working with other departments on automated data warehousing because we all need it. We've been able to take full advantage of its capabilities.

What is your favorite aspect of this product?

Mixpanel allows us to prioritize the expansion of our most valuable data. Through extensive research, it has proven to be very useful and is truly amazing. We have been able to track user actions on our websites, collect data and evaluate analytics using this fantastic platform. It is the most effective software for centralizing data collection with reliable and time-saving processes.

What do you dislike most about this product?

Although Mixpanel is very efficient, we are not happy with its interface. When you ask them questions about the system, they take a long time to respond.

What recommendations would you give to someone considering this product?

Its value is undeniable and it saves you the hassle of searching for other more complicated solutions; with Mixpanel, you are free to organize your data the way you want. When data is properly classified, the platform is at its most valuable.

Pros

Continually Improving Product
Reliable
Enables Productivity
Unique Features

Tony Y.

Role: C-Level
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2024

Powerful insights but requires a lot of learning

Likeliness to Recommend

7 /10

What differentiates Mixpanel from other similar products?

Mixpanel stands out for its deep analytical capabilities, particularly in user behavior tracking and cohort analysis, offering insights that go beyond basic analytics and its ability to provide real-time data is what sets it apart from similar providers.

What is your favorite aspect of this product?

The real time analytics is my favorite part of Mixpanel.

What do you dislike most about this product?

The high cost that comes with using Mixpanel is something worth looking into,

What recommendations would you give to someone considering this product?

I recommend that you train at least 1 full time employee on Mixpanel and make sure he has the brains to hold all the required info in his mind!

Pros

Reliable
Enables Productivity
Helps Innovate
Performance Enhancing

Mixpanel

What is Mixpanel?

Company Details

Need Assistance?

Awards & Recognition

2023 Data Quadrant Gold Medalist

Mixpanel Ratings

90 Likeliness to Recommend

1 Since last award

100 Plan to Renew

90 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Mixpanel?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Device and Browser Analytics Capture and summarize device and browser information.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Digital Adoption Platforms

Product Analytics

Mixpanel Reviews

Robert Q.

Your business partner who will understand your use

Likeliness to Recommend

Pros

James W.

Reliable data collection tools

Likeliness to Recommend

Pros

Tony Y.

Powerful insights but requires a lot of learning

Likeliness to Recommend

Pros

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Feature Ratings

Audience Segmentation

Device and Browser Analytics

Customer Value Analysis

Data Visualization

API Framework

Customer Journey Modelling

Audience Demographics

Paid Search Integration

Search Engine Optimization

Conversion Analysis

Social Media Analytics

Vendor Capability Ratings

Ease of Implementation

Ease of Data Integration

Breadth of Features

Usability and Intuitiveness

Availability and Quality of Training

Business Value Created

Quality of Features

Ease of IT Administration

Vendor Support

Product Strategy and Rate of Improvement

Ease of Customization