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MoEngage Logo
MoEngage Inc

MoEngage

7.1 /10
Category
MoEngage
7.1 /10

What is MoEngage?

MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard.

Company Details


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MoEngage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MoEngage.

85 Likeliness to Recommend

1
Since last award

100 Plan to Renew

76 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+72 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MoEngage?

4% Negative
11% Neutral
85% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Respectful
  • Enables Productivity

Cons

  • Under Delivered
  • Less Generous

Feature Ratings

Average 70

Marketing Master Data Management

79

Multivariant Testing

78

Customer Journey Modelling

73

Marketing Analytics

72

Marketing Project Management

71

SMS Marketing

71

Email Marketing Automation

70

Marketing Asset Management

70

Mobile Marketing Management

69

Social Media Marketing Management

61

Vendor Capability Ratings

Average 69

Vendor Support

74

Business Value Created

73

Breadth of Features

72

Quality of Features

72

Usability and Intuitiveness

72

Ease of Customization

71

Product Strategy and Rate of Improvement

68

Ease of Implementation

68

Ease of IT Administration

66

Ease of Data Integration

63

Availability and Quality of Training

63

MoEngage Reviews

Akshit G.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2024

Must Have for Customer Engagement

Likeliness to Recommend

9 /10

What differentiates MoEngage from other similar products?

It has better and advanced features in comparison to its competitors

What is your favorite aspect of this product?

RFM Segmentation Analysis

What do you dislike most about this product?

The pricing is high in comparison to others

What recommendations would you give to someone considering this product?

Try MoEngage with other competitors and decide on features and costing accordingly

Pros

  • Efficient Service
  • Effective Service
  • Continually Improving Product
  • Enables Productivity

Cons

  • Less Generous
  • Less Friendly Negotiation
  • Under Delivered

Tanvi P.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2024

Great scalability but linear learning curve

Likeliness to Recommend

8 /10

What differentiates MoEngage from other similar products?

Attribution analytics that helps us deep dive more into customer propensity

What is your favorite aspect of this product?

Target multiple channels at the same time.

What do you dislike most about this product?

Some specific use cases were not possible to implement given the fact that there were some technicalities that were out of scope.

What recommendations would you give to someone considering this product?

Its a bit difficult to get started using the tool but once you get used to it, you can work on exciting ideas to engage with your users and understand their behaviour

Pros

  • Caring
  • Helps Innovate
  • Reliable
  • Enables Productivity

Sai P.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Marketing automation and user Engagement software

Likeliness to Recommend

10 /10

What differentiates MoEngage from other similar products?

1. MoEngage is the tool of choice for our team when it comes to scheduling different types of notifications for our users. 2. One of the best features of MoEngage, which is often overlooked, is the convenience it offers when used on mobile devices. It has proven to be especially useful in critical situations. The efficiency of the web version is also highly commendable. 3. I frequently rely on MoEngage's analyze feature, which allows me to examine user behavior, retention, session duration, source of users, uninstalls, and more.

What is your favorite aspect of this product?

1. MoEngage is an excellent solution that enables us to improve user retention and re-engagement by delivering customized push and in-app notifications. It allows us to target dormant users with personalized notifications that are highly relevant to their interests. 2. MoEngage provides highly interactive and visually appealing charts and graphs that help us analyze user behavior and journey. This analysis helps us identify useful user patterns and activity across various features of the platform.

What do you dislike most about this product?

1. The tool seems to provide inflated data for various metrics such as impressions delivered, daily uninstalls, and other important down-the-funnel events, making it an unreliable tool for data analysis. 2. MoEngage takes a considerable amount of time to load data when analyzing user paths, funnels, behavior, or any other analysis that involves custom events and attributes.

What recommendations would you give to someone considering this product?

If you're looking to improve your marketing results, you might want to check out MoEngage. It's a powerful platform that can help businesses of all sizes engage with their customers in a better way. But before you make a decision, it's important to consider your needs and budget. Don't worry, I'm here to help you out!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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