What is Optimizely Digital Experience Platform?
Episerver Digital Experience platform for creating, managing, and optimizing digital experiences including powerful content management, digital commerce, and enterprise search functionality.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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80 Likeliness to Recommend
86 Plan to Renew
77 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+67 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Optimizely Digital Experience Platform?
Pros
- Respectful
- Enables Productivity
- Helps Innovate
- Performance Enhancing
Cons
- Less Generous
- Under Delivered
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Content Security
Content Repository
Web Publishing Capabilities
Analytics and Reporting
E-Commerce Integration
Management Interface
Multi Channel Support
Digital Asset Management
Standard Templates
Social Media Integration
Translation Facilitation
Vendor Capability Ratings
Usability and Intuitiveness
Quality of Features
Business Value Created
Ease of Implementation
Breadth of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Vendor Support
Optimizely Digital Experience Platform Reviews
Rovert W.
- Role: Public Sector
- Industry: Consulting
- Involvement: End User of Application
Submitted Sep 2022
Marketing, Commerce, & Digital Content All-In-One.
Likeliness to Recommend
What differentiates Optimizely Digital Experience Platform from other similar products?
With the aid of the Optimizely Digital Experience Platform, we were able to establish a largely positive work and commercial environment, and our reputation has increased significantly. Once the components were discovered, we were once abler to add them. It allows the product cards to be displayed in a timelier manner by providing a faster release cycle.
What is your favorite aspect of this product?
Using the Optimizely Digital Experience Platform, we can design a funnel tailored to meet the specific needs of our clients, which is the first justification for choosing Optimizely. It is also advantageous in that it enables multiple teams that are involved in a variety of functions to collaborate effectively (such as marketers, content writers, and product managers), which is a crucial benefit.
What do you dislike most about this product?
Previous knowledge of development is also required in order for the customization to be completed properly. There are many challenges associated with implementing a program effectively. In order to start going, it was very difficult to locate the parts that I needed. We were not happy with the fact that the system had several expensive components, which did not sit well with our budget executive teams. Not as user-friendly. Requires some adjusting.
What recommendations would you give to someone considering this product?
It is data-driven, and it is constantly updated to make sure the CRM solution remains relevant. There is no doubt that the moment has come for us to embrace digital commerce in its entirety, and this is the platform on which we should do so. Finally, we can develop A/B tests that can be used to generate insightful data and develop effective A/B testing methods to do so.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Edith S.
- Role: Human Resources
- Industry: Energy
- Involvement: End User of Application
Submitted Sep 2022
Powerful tool with many internal features.
Likeliness to Recommend
What differentiates Optimizely Digital Experience Platform from other similar products?
The Optimizely Digital Experience Platform's cutting-edge technology enables you to swiftly replicate and locate the finest web page for us in a flash. I'm glad to have this platform on my computer and I like how well it meshes with all the simple options this program offers. Scalability was considered advantageous.
What is your favorite aspect of this product?
In terms of features, I find CRM and content management to be the most appealing. To develop clients, CRM plays an important role. With customer data centralized, it is easier to give them your full attention and build stronger relationships with them, as you will be able to give them the attention they need. Moreover, the company's AI tools are impressive, which makes it a great choice.
What do you dislike most about this product?
It must be made very clear that this program's installation can become quite demanding and challenging to complete and install effectively. The price of this program, which keeps rising with each update, is another important aspect to note. It would be fair to say that the pricing of this platform is one of its main flaws.
What recommendations would you give to someone considering this product?
We can collaborate seamlessly among several teams of designers, engineers, and marketing managers thanks to the Optimizely DEP platform. It enables us to expeditiously complete the tasks and expedite the creation procedure. This platform makes it simple to set up A/B testing. We may tailor the user interface (UI) to each user, improve the lead funnel, and aim for higher conversion rates.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Himanshu P.
- Role: Information Technology
- Industry: Finance
- Involvement: IT Development, Integration, and Administration
Submitted May 2022
Optimizely is too easy for beginners & experience.
Likeliness to Recommend
What differentiates Optimizely Digital Experience Platform from other similar products?
I have not used different platform for A/B testing and CRO (conversation rate optimisations).
What is your favorite aspect of this product?
- it’s easy and less coding software so I like it a lot for a beginner it’s easy to use and understand. - I most like that it’s provide filtering option for audience data which us very helpful for Multi-Variant testing like Age, Place. -It is has good Community support and having good documentation is very fruitful.
What do you dislike most about this product?
- As such it is very good product so I don’t like anything related to its software things but software price is too high if you need some advance things than prices and subscriptions are too much high for startup companies.
What recommendations would you give to someone considering this product?
It will be good if some of tools nand feature are provided with free so someone who want to learn can test that directly in sample project.
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Unique Features
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