People Pattern Customer Reviews 2024

People Pattern

7.5 /10

What is People Pattern?

People Pattern is a Software as a Service platform that supplies meaningful Audience Insights to the world’s biggest brands. Via semi-supervised machine-learned algorithms and natural language processing, People Pattern turns vast, messy public expression into actionable persona sets, helping brands gain an edge in the race to win, retain and serve customers. People allows you to find, understand and activate quality customers.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

People Pattern won the following awards in the Customer Intelligence category

Filter By

2023 Data Quadrant Gold Medalist

2023

3 Top Rated Capabilities

1 Top Rated Features

2023

2 Top Rated Capabilities

1 Top Rated Features

2022

People Pattern Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on People Pattern.

83 Likeliness to Recommend

98 Plan to Renew

1
Since last award

81 Satisfaction of Cost Relative to Value

2
Since last award

{y}

{name}

Emotional Footprint Overview

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love People Pattern?

13% Negative

0% Neutral

87% Positive

Pros

Unique Features
Caring
Respectful
Client's Interest First

Feature Ratings

Average 80

Audience Demographics

Data Visualization

Audience Segmentation

API Framework

Real Time Workflow Automation

Predictive Analytics

Anomaly Detection

Customer Journey Modelling

Cross Channel Attribution Analysis

Conversion Analysis

Metadata Management

Vendor Capability Ratings

Average 80

Breadth of Features

Ease of Data Integration

Business Value Created

Usability and Intuitiveness

Ease of Customization

Availability and Quality of Training

Quality of Features

Ease of Implementation

Ease of IT Administration

Vendor Support

Product Strategy and Rate of Improvement

People Pattern Reviews

Lisandra C.

Role: Information Technology
Industry: Government
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2024

Tailor content and engagement strategies

Likeliness to Recommend

9 /10

What differentiates People Pattern from other similar products?

Its engine analyzes actual conversations and connections to understand customer behavior online. No other tool can analyze human digital footprints across social platforms to identify interests, influence, passions, and values. People Pattern shows why customers engage, not just what.

What is your favorite aspect of this product?

People Pattern help our social media team understand and connect with our audience. We had trouble getting people to engage and make purchases despite trying to create content based on general demographics and analytics. People Pattern helped us understand our customers better. We could finally understand how different audience segments discover, consume, share, and discuss content and brand experiences.

What do you dislike most about this product?

People Pattern takes more work to set up than other social media tools. Connecting data across channels is also important.

What recommendations would you give to someone considering this product?

People Pattern's interest graphing showed us our audience's many interests that market segments alone could not capture. We aligned our creative strategy and partnerships with emerging interests that will reshape our industry. Joining those organic discussions made us more credible.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Role: Sales Marketing
Industry: Electronics
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Dec 2023

Great Features

Likeliness to Recommend

8 /10

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Mahum K.

Role: Operations
Industry: Apparel
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Dec 2023

Easy to use, very user friendly, anyone can learn

Likeliness to Recommend

8 /10

What differentiates People Pattern from other similar products?

user friendly

What is your favorite aspect of this product?

easy to use

What do you dislike most about this product?

nothing i really dislike

What recommendations would you give to someone considering this product?

take a quick guide to learn features

Pros

Helps Innovate
Client Friendly Policies
Client's Interest First
Generous Negotitation

People Pattern

What is People Pattern?

Company Details

Need Assistance?

Awards & Recognition

2023 Data Quadrant Gold Medalist

People Pattern Ratings

83 Likeliness to Recommend

98 Plan to Renew

1 Since last award

81 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love People Pattern?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

People Pattern Reviews

Lisandra C.

Tailor content and engagement strategies

Likeliness to Recommend

Pros

Great Features

Likeliness to Recommend

Pros

Mahum K.

Easy to use, very user friendly, anyone can learn

Likeliness to Recommend

Pros

Most Popular People Pattern Comparisons

Google Analytics

Adobe Analytics

Semrush

HubSpot Sales Hub

Tableau CRM Analytics

SAP Analytics Cloud

1
Since last award

2
Since last award

Feature Ratings

Audience Demographics

Data Visualization

Audience Segmentation

API Framework

Real Time Workflow Automation

Predictive Analytics

Anomaly Detection

Customer Journey Modelling

Cross Channel Attribution Analysis

Conversion Analysis

Metadata Management

Vendor Capability Ratings

Breadth of Features

Ease of Data Integration

Business Value Created

Usability and Intuitiveness

Ease of Customization

Availability and Quality of Training

Quality of Features

Ease of Implementation

Ease of IT Administration

Vendor Support

Product Strategy and Rate of Improvement