Precisely

PlaceIQ

5.7 /10

What is PlaceIQ?

PlaceIQ’s proprietary platform taps into the powerful location and movement data generated by these devices. By leveraging dynamic creative to reach unique audiences, brands are able to understand consumers and reach them at the right times with relevant messages, and measuring resulting actions through our first-of-its-kind foot traffic measurement.

Company Details

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Awards & Recognition

PlaceIQ won the following awards in the Customer Intelligence category

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0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

PlaceIQ Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on PlaceIQ.

58 Likeliness to Recommend

17
Since last award

96 Plan to Renew

1
Since last award

64 Satisfaction of Cost Relative to Value

19
Since last award

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Emotional Footprint Overview

+60 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love PlaceIQ?

26% Negative

3% Neutral

71% Positive

Pros

Inspires Innovation
Fair
Client's Interest First
Helps Innovate

Cons

Less Efficient Service
Wastes Time
Less Productive

Feature Ratings

Average 77

Anomaly Detection

Data Visualization

Real Time Workflow Automation

Metadata Management

Audience Segmentation

API Framework

Audience Demographics

Conversion Analysis

Predictive Analytics

Cross Channel Attribution Analysis

Customer Journey Modelling

Vendor Capability Ratings

Average 70

Ease of Data Integration

Ease of Implementation

Ease of IT Administration

Quality of Features

Ease of Customization

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Breadth of Features

Vendor Support

Business Value Created

Availability and Quality of Training

PlaceIQ Reviews

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Aug 2024

Inconsistent support from the sales team lead

Likeliness to Recommend

3 /10

Pros

Respectful
Client Friendly Policies

Cons

Less Efficient Service
Less Reliable
Less Performance Enhancing

PlaceIQ

What is PlaceIQ?

Company Details

Need Assistance?

Awards & Recognition

PlaceIQ Ratings

58 Likeliness to Recommend

17 Since last award

96 Plan to Renew

1 Since last award

64 Satisfaction of Cost Relative to Value

19 Since last award

Emotional Footprint Overview

+60 Net Emotional Footprint

How much do users love PlaceIQ?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

PlaceIQ Reviews

Inconsistent support from the sales team lead

Likeliness to Recommend

Pros

Cons

17
Since last award

1
Since last award

19
Since last award

Feature Ratings

Anomaly Detection

Data Visualization

Real Time Workflow Automation

Metadata Management

Audience Segmentation

API Framework

Audience Demographics

Conversion Analysis

Predictive Analytics

Cross Channel Attribution Analysis

Customer Journey Modelling

Vendor Capability Ratings

Ease of Data Integration

Ease of Implementation

Ease of IT Administration

Quality of Features

Ease of Customization

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Breadth of Features

Vendor Support

Business Value Created

Availability and Quality of Training