Salesforce Pardot Logo
Salesforce Pardot Logo
Salesforce.com Inc

Salesforce Pardot

7.7 /10
Category
Salesforce Pardot
7.7 /10

What is Salesforce Pardot?

Pardot, now called Marketing Cloud Account Engagement, is smarter marketing automation built on the world's #1 CRM platform. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.

Company Details


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Awards & Recognition

Salesforce Pardot won the following awards in the Marketing Automation - B2B category

Salesforce Pardot Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Pardot.

80 Likeliness to Recommend

77 Plan to Renew

74 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+78 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Pardot?

6% Negative
9% Neutral
85% Positive

Pros

  • Reliable
  • Respectful
  • Enables Productivity
  • Caring

Feature Ratings

Average 78

Opportunity Pipeline Tracking

88

Email Marketing Automation

82

Marketing Asset Management

80

Marketing Project Management

78

Recommended Best Action

77

Customer Journey Modelling

77

Marketing Analytics

76

Mobile Marketing Management

76

Social Media Marketing Management

70

Vendor Capability Ratings

Average 73

Quality of Features

76

Ease of Data Integration

75

Ease of Implementation

75

Business Value Created

75

Ease of IT Administration

74

Availability and Quality of Training

74

Usability and Intuitiveness

74

Product Strategy and Rate of Improvement

72

Breadth of Features

72

Vendor Support

68

Ease of Customization

68

Salesforce Pardot Reviews

Ryan S.

  • Role: Sales Marketing
  • Industry: Communications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Easy to learn and use

Likeliness to Recommend

6 /10

What differentiates Salesforce Pardot from other similar products?

It's easy to integrate with salesforce

What is your favorite aspect of this product?

Being able to make templates and use them to send out emails quickly.

What do you dislike most about this product?

Can be a bit difficult with the formatting

What recommendations would you give to someone considering this product?

It gets the job done and it's a powerful tool if you get the proper training

Pros

  • Respectful
  • Fair
  • Continually Improving Product
  • Reliable

Cons

  • Less Performance Enhancing
  • Under Delivered

Fabian H.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2023

Easy to use an does the job, but pricy

Likeliness to Recommend

8 /10

What differentiates Salesforce Pardot from other similar products?

The integration into the Salesforce Ecosystem

What is your favorite aspect of this product?

Pardot is very well integrated into MarketingCloud and SalesCloud

What do you dislike most about this product?

The pricetag is to high for the functionality delivered and the pace of innovation is not what I' ve experienced with otzhe SF.com products

What recommendations would you give to someone considering this product?

Check alternatives if you're not already using Salesforce, but if you are Pardot is a fair choice

Pros

  • Reliable
  • Enables Productivity
  • Security Protects
  • Helps Innovate

Cons

  • Less Generous
  • Vendor's Interest First
  • Less Transparent

Anthony l.

  • Role: Operations
  • Industry: Retail
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2023

Not cheap but well worth it

Likeliness to Recommend

9 /10

What differentiates Salesforce Pardot from other similar products?

It's the complete package in one company

What is your favorite aspect of this product?

The consumer Analytics

What do you dislike most about this product?

The cost is the only downside

What recommendations would you give to someone considering this product?

If you are a up-and-coming business who's moving fast in this practice for you but if you're still working to build momentum there are other services that are good enough and cheaper

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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