SAP

SAP Marketing Automation Suite

8.2 /10

What is SAP Marketing Automation Suite?

Deliver meaningful engagements based on customer context and consent, anticipate and deliver on needs with machine-driven intelligence and close the loop on measurement to ensure performance and budget optimization.

Company Details

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Awards & Recognition

SAP Marketing Automation Suite won the following awards in the Marketing Platforms - Enterprise category

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8 Top Rated Capabilities

6 Top Rated Features

2023

4 Top Rated Capabilities

3 Top Rated Features

2022

SAP Marketing Automation Suite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SAP Marketing Automation Suite.

86 Likeliness to Recommend

93 Plan to Renew

90 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAP Marketing Automation Suite?

2% Negative

10% Neutral

88% Positive

Pros

Fair
Continually Improving Product
Helps Innovate
Trustworthy

Feature Ratings

Average 88

Email Marketing Automation

Social Media Marketing Management

Multi Channel Integration

Advanced Campaign Management

Advanced Data Segmentation

Marketing Asset Management

Marketing Analytics

Community Marketing Management

Marketing Workflow Management

Marketing Operations Management

Mobile Marketing Management

Vendor Capability Ratings

Average 86

Ease of Customization

Quality of Features

Usability and Intuitiveness

Ease of Implementation

Ease of IT Administration

Breadth of Features

Ease of Data Integration

Business Value Created

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

SAP Marketing Automation Suite Reviews

Ritika B.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Aug 2024

Likeliness to Recommend

10 /10

Pros

Enables Productivity
Trustworthy
Unique Features
Efficient Service

Jisa J.

Role: Public Sector
Industry: Gaming and Hospitality
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2023

A master of email marketing

Likeliness to Recommend

10 /10

What differentiates SAP Marketing Automation Suite from other similar products?

An excellent marketing tool is the SAP marketing cloud, which offers real-time information on consumer behavior and demands. The short training and excellent integration made it possible for us to use the product firsthand. Client relationships are enhanced with SAP Marketing Cloud, which also increases their marketing contribution.

What is your favorite aspect of this product?

The segmentation tool from SAP works well. Segmentation models can be made quickly and easily, and the results let us be quite precise. Using a number of personalization tools, users can create conditional messaging depending on contact qualities or prior engagement history. It is quite easy because no coding is necessary.

What do you dislike most about this product?

The fundamentals are covered by SAP's support and training resources, although limited assistance is given with configuration and development. Due to this, SAP's partners are required to make a long-term and expensive commitment placed on SAP's partners. More help and education for customers would increase current customer happiness while also boosting future customer satisfaction.

What recommendations would you give to someone considering this product?

The segmentation model is a powerful and straightforward technique. The performance received high praise. Tag clouds are also very useful. The C4C integration, with its profile and account mashup, is running without a hitch. Making target groups is easy, especially when you take into account how useful life target groups are. However, you can get in touch with the team if you run into any issues.

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Trustworthy

Adam M.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2023

Flexible, simple and straightforward software.

Likeliness to Recommend

10 /10

What differentiates SAP Marketing Automation Suite from other similar products?

The business of SAP is heavily dependent on collaboration. For instance, Account Engagement Directors are some of SAP's top front-facing personnel. Additionally, SAP excels at co-innovation, offering wonderful chances for networking and idea sharing with other SAP users. SAP Sales Cloud must be finished in order to offer a comprehensive end-to-end lead process.

What is your favorite aspect of this product?

Building a trustworthy relationship is made simpler by utilizing SAP Marketing Cloud to manage customer data more efficiently and securely. Between SAP Marketing Cloud and other SAP solutions, such as C4C sales, lead management is superior. Everything about LEAD has been well considered, and it is obvious. Lead Management is undoubtedly one of the SMC's key characteristics, according to SAP.

What do you dislike most about this product?

The user interface is clumsy and excessively complicated. Despite the content editor's bad design and numerous crashes, which forced me to lose my work, the capabilities for gathering emails and digging up IP addresses was amazing. Separate licensing and limitations on bespoke development are equally unacceptable to me.

What recommendations would you give to someone considering this product?

It is also much better because SAP itself is providing the support. The real-time data processing is incredibly quick and useful for making quick decisions. I also enjoy this tool because it streamlines the procedure, increasing productivity while requiring the same amount of work. Additionally, you can interface using practically any method with SAP Marketing Cloud.

Pros

Continually Improving Product
Reliable
Enables Productivity
Trustworthy

SAP Marketing Automation Suite

What is SAP Marketing Automation Suite?

Company Details

Need Assistance?

Awards & Recognition

SAP Marketing Automation Suite Ratings

86 Likeliness to Recommend

93 Plan to Renew

90 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love SAP Marketing Automation Suite?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Community Marketing Management Branded customer communities

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

SAP Marketing Automation Suite Reviews

Ritika B.

Likeliness to Recommend

Pros

Jisa J.

A master of email marketing

Likeliness to Recommend

Pros

Adam M.

Flexible, simple and straightforward software.

Likeliness to Recommend

Pros

1
Since last award

Feature Ratings

Email Marketing Automation

Social Media Marketing Management

Multi Channel Integration

Advanced Campaign Management

Advanced Data Segmentation

Marketing Asset Management

Marketing Analytics

Community Marketing Management

Marketing Workflow Management

Marketing Operations Management

Mobile Marketing Management

Vendor Capability Ratings

Ease of Customization

Quality of Features

Usability and Intuitiveness

Ease of Implementation

Ease of IT Administration

Breadth of Features

Ease of Data Integration

Business Value Created

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support