Terminus Platform Logo
Terminus Platform Logo
Terminus Software

Terminus Platform

7.4 /10
Category
Terminus Platform
7.4 /10

What is Terminus Platform?

The Terminus Platform helps go-to-market teams identify and understand their next best customers, prioritize accounts based on intent, engage buyers across the most native channels, and measure pipeline and revenue impact across the entire lifecycle.

Company Details


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Awards & Recognition

Terminus Platform won the following awards in the Account-Based Marketing category

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Terminus Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Terminus Platform.

84 Likeliness to Recommend

96 Plan to Renew

78 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+81 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Terminus Platform?

4% Negative
5% Neutral
91% Positive

Pros

  • Caring
  • Saves Time
  • Respectful
  • Fair

Cons

  • Under Delivered

Feature Ratings

Average 87

Account-Based Advertising

93

Personalization/Audience Targeting

91

Multichannel Campaign Management

89

Unified Sales and Marketing Funnel

87

Account Analytics & Measurement

86

Team Alerts

74

Artificial Intelligence / Machine Learning

72

Customer Journey Modelling

72

Vendor Capability Ratings

Average 81

Availability and Quality of Training

90

Vendor Support

88

Breadth of Features

85

Ease of IT Administration

83

Product Strategy and Rate of Improvement

82

Ease of Implementation

80

Usability and Intuitiveness

80

Ease of Data Integration

79

Ease of Customization

79

Quality of Features

79

Business Value Created

78

Terminus Platform Reviews

John M.

  • Role: Finance
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Ferocious with revenue analytics.

Likeliness to Recommend

9 /10

What differentiates Terminus Platform from other similar products?

Effectiveness with determining which user account is able to be converted into a opportunity. Exquisite with segmentation of user account based of audiences. Great with matching leads to accounts for marketing. Customer support is amazing.

What is your favorite aspect of this product?

Efficiency with account identifications by segmentation. Great with lead tracking and account management. Reliable with revenue analytics for the sales teams.

What do you dislike most about this product?

Exquisite for ease of integration with CRMs.

What recommendations would you give to someone considering this product?

Spectacular with ease of intergration with CRM. Excellent with transparent view of programs that generate revenue. Reliable with measurements of performance of programs based on audiences. Simplicity with creating custom reports.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Dominik E.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2023

The unfair advantage for integrated revenue teams

Likeliness to Recommend

9 /10

What differentiates Terminus Platform from other similar products?

The UX stands out and in my opinion trumps other competing solutions. Ability to enable sales folks to use it, either in platform or directly in the CRM. Also, the reporting functionality was very easy to set up and gained some valuable insight into multitouch attribution. It pivoted our internal thinking on how to market products and how we'd be using the sales team.

What is your favorite aspect of this product?

The intent engine and the account overview. It's great to also set up different profiles which may be suitable for customers with multiple products.

What do you dislike most about this product?

At times the refresh of the intent data which I would have liked with an increased cadence. At the time there was no `microsoft teams integration.

What recommendations would you give to someone considering this product?

This is the product solution to get after you've crossed the first stage of ABM adoption within the business. Using the tool however won't solve internal alignment issues, get this first, although Terminus is a great supporter and even organised some sales workshops.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Efficient Service

Syed Waqqas M.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Easy to use, but a bit pricey.

Likeliness to Recommend

7 /10

What differentiates Terminus Platform from other similar products?

They have a great support team.

What is your favorite aspect of this product?

The data studio where I specify my targeting.

What do you dislike most about this product?

No way to see the list size when making a campaign.

What recommendations would you give to someone considering this product?

Utilize their re-marketing and LinkedIn features.

Pros

  • Trustworthy
  • Efficient Service
  • Caring
  • Respectful