VWO Testing Logo
VWO Testing Logo
Wingify

VWO Testing

6.7 /10
Category
VWO Testing
6.7 /10

What is VWO Testing?

VWO Testing helps you run powerful A/B, multi-variate, split, multi-device, and multi-page tests on your website to turn your visitors into paying customers. The VWO Platform takes you one step ahead of the conventional experimentation tools by helping you weave a complete picture of your user and create personalized digital experiences which maximize conversions.

Company Details


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Awards & Recognition

VWO Testing won the following awards in the A/B Testing category

VWO Testing Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on VWO Testing.

78 Likeliness to Recommend

100 Plan to Renew

78 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+65 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love VWO Testing?

20% Negative
10% Neutral
70% Positive

Pros

  • Generous Negotitation
  • Helps Innovate
  • Respectful
  • Caring

Cons

  • Under Delivered
  • Charges for Enhancements
  • Vendor's Interest First

Feature Ratings

Average 76

Split Testing

88

Multivariate Testing

82

Server Side Testing

81

Integrations

75

Personalization/Audience Targeting

75

Feature Flagging

74

Audience Segmentation

66

Analytics and Reporting

65

Vendor Capability Ratings

Average 71

Ease of IT Administration

82

Breadth of Features

80

Business Value Created

77

Vendor Support

77

Quality of Features

75

Availability and Quality of Training

74

Ease of Data Integration

72

Ease of Implementation

72

Product Strategy and Rate of Improvement

64

Ease of Customization

63

Usability and Intuitiveness

57

VWO Testing Reviews

Shringarika J.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2023

The gold standard when it comes to AB testing!

Likeliness to Recommend

8 /10

What differentiates VWO Testing from other similar products?

- Breadth of services - quality of support - easy integration with third-party tools (the most important feature for us)

What is your favorite aspect of this product?

- It integrates with 3rd party tools seamlessly and the data is almost real-time.

What do you dislike most about this product?

- I think because of its breadth of services, it might feel a bit overwhelming at first. I would say it has a learning curve associated to it.

What recommendations would you give to someone considering this product?

If you want to make data-based decisions for your digital platform then this is the product for you.

Pros

  • Trustworthy
  • Respectful
  • Client Friendly Policies
  • Fair

Rohit K.

  • Role: Information Technology
  • Industry: Food and Beverage
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Oct 2023

One of the best AB & multivariate testing tools!

Likeliness to Recommend

9 /10

What differentiates VWO Testing from other similar products?

Following are some of the qualities that I think differentiate this from other products: 1. Easy to use and setup up AB tests. 2. Provides granular insights 3. Integrates with my 3rd party product analytics tools.

What is your favorite aspect of this product?

It's abundance of features is what I like the most about this product.

What do you dislike most about this product?

Noting to dislike at the moment. It's a great tool!

What recommendations would you give to someone considering this product?

I think it's a fantastic AB testing tool and you should definitely consider it.

Pros

  • Reliable
  • Performance Enhancing
  • Unique Features
  • Efficient Service

Nikolas G.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2023

Gets the job done, but it's not perfect

Likeliness to Recommend

5 /10

What differentiates VWO Testing from other similar products?

Provides a wide range of features inside the same platform to optimize your website. The UI is user-friendly and easy to navigate.

What is your favorite aspect of this product?

It provides a free version that allows you to run a decent amount of tests for many users. Even though there are a lot of features that are subject to the paid subscriptions, the basic plan gets the job done.

What recommendations would you give to someone considering this product?

Make sure to double-check the capabilities and features you are looking for as some may not be included on the most basic plans. If you have a small to medium-sized website and you are looking to throw some basic AB tests occasionally, this might be a good alternative for you.

Pros

  • Respectful
  • Acts with Integrity
  • Caring
  • Helps Innovate

Cons

  • Charges for Enhancements
  • Less Reliable
  • Commodity Features