Website Analytics Tools

Website Analytics

What is Website Analytics Tools?

The analysis of website data in order to optimize web activity. This provides a tailored online service delivery, including targeted advertising, leads generation, and demographic information of website visitors.

Common Features

  • Audience Segmentation
  • Data Visualization
  • Audience Demographics
  • API Framework
  • Device and Browser Analytics
  • Paid Search Integration
  • Search Engine Optimization
  • Social Media Analytics
  • Conversion Analysis
  • Customer Journey Modelling
  • Customer Value Analysis

Top Website Analytics Tools

2024 Data Quadrant Awards

2023 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

Switch to Emotional Footprint
Products: 11
Next Award: Mar 2025

Top Website Analytics Tools 2024

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Composite Score
9.0 /10
CX Score
9.2 /10

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Pros

  • Performance Enhancing
  • Reliable
  • Respectful
  • Acts with Integrity
Badge Winner
Badge Winner
Composite Score
8.9 /10
CX Score
9.2 /10

Google Analytics is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights. Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate
Badge Winner
Badge Winner
Semrush

Semrush

Composite Score
8.8 /10
CX Score
9.0 /10

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

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Pros

  • Acts with Integrity
  • Efficient Service
  • Trustworthy
  • Helps Innovate
Badge Winner
Badge Winner
Adobe Systems

Adobe Analytics

Composite Score
8.6 /10
CX Score
9.0 /10

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

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Pros

  • Respectful
  • Efficient Service
  • Helps Innovate
  • Enables Productivity
Badge Winner
Badge Winner
Hotjar

Hotjar

Composite Score
8.6 /10
CX Score
8.7 /10

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

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Pros

  • Transparent
  • Performance Enhancing
  • Inspires Innovation
  • Helps Innovate
Badge Winner
Dynatrace

Dynatrace

Composite Score
8.5 /10
CX Score
9.0 /10

The Dynatrace software intelligence platform monitors web scale application environments down to each individual transaction—with no gaps or blind spots—including front end, application performance, infrastructure, containers, and cloud.

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Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Composite Score
8.3 /10
CX Score
8.7 /10

Intelligent insight into customer behavior. Allow your team to instantly answer both simple and complex questions—from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next.

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Pros

  • Performance Enhancing
  • Trustworthy
  • Respectful
  • Fair
Badge Winner
Matomo

Matomo

Composite Score
8.2 /10
CX Score
8.4 /10

Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries. Matomo values privacy protection, 100% data ownership and no data sampling. Designed to give you the most conclusive insights with a complete range of features such as heat-maps, sessions recordings, goals, form analytics, ecommerce and funnels matomo provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests.

Pros

  • Acts with Integrity
  • Altruistic
  • Efficient Service
  • Effective Service
Mixpanel

Mixpanel

Composite Score
8.2 /10
CX Score
8.5 /10

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

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Pros

  • Caring
  • Respectful
  • Transparent
  • Security Protects
Badge Winner
Mouseflow

Mouseflow

Composite Score
7.8 /10
CX Score
8.0 /10

Mouseflow lets you replay the full visitor experience to identify pain points, boost conversions, and optimize your site. This is done by session replay, heatmap and track of all clicks, mouse movements, scrolls, engagement, form fills and much more.

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Pros

  • Efficient Service
  • Fair
  • Reliable
  • Enables Productivity